Usermaven

Usermaven is a marketing attribution and product analytics platform built for B2B SaaS companies and agencies that need to understand user behavior without sacrificing privacy or dealing with cookie consent banners. It uses server-side, cookieless tracking to capture every touchpoint across the customer journey — from first ad click to subscription revenue — and gives you clear attribution reports, funnel analysis, and cohort retention data, all while staying GDPR and CCPA compliant.

Who it solves the problem for

If you are a B2B SaaS founder, growth marketer, or agency owner who is tired of cookie popups and incomplete attribution, Usermaven gives you a complete picture of what drives conversions. It is ideal if you need to prove ROI across channels (paid ads, organic, email, direct) and tie specific user actions back to revenue. It is not designed for e-commerce stores or consumer apps that rely heavily on personalized ad retargeting.

Real use cases

Growth teams use Usermaven to identify which marketing channels actually drive paying customers — not just last-click signups. Product managers spot where users drop off in the activation funnel. Agencies white-label dashboards to deliver professional attribution reports to clients. All without writing tracking code or managing consent modals.

• Cookieless tracking — Server-side events without cookies, fully compliant with GDPR and CCPA, no consent banners needed
• Multi-touch attribution — Track customer journeys across channels and see which touchpoints influence conversions beyond last-click
• Funnel analysis — Visualize drop-off points in signup, activation, or purchase flows
• Retention cohorts — See week-over-week user retention and identify sticky features
• Revenue attribution — Tie specific user actions and campaigns to subscription revenue
• CRM integration & deals attribution — Connect pipeline data from your CRM to attribute closed-won deals
• Custom dashboards & reports — Drag-and-drop widgets for the metrics that matter to your team