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About Fathom Analytics
Fathom Analytics is a privacy-first website analytics tool and a simpler alternative to Google Analytics. It gives you the traffic metrics you need—pageviews, referrals, and goals—without using cookies, collecting personal data, or requiring cookie consent banners. A single line of code works with any website, CMS, or framework, so you can be set up in minutes and start seeing real-time data.
What it does
Fathom anonymizes IP addresses and visitor data, blocks bots, scrapers, and spam traffic to show only real human visits, and is built to comply with GDPR, CCPA, ePrivacy, and PECR. It offers forever data retention, 100% data ownership, and lets you import your existing Google Analytics data.
Best for
Website owners and teams who want simple, accurate analytics without legal headaches, and anyone migrating away from Google Analytics to a privacy-first alternative. It's trusted by thousands of companies including IBM, GitHub, Buffer, Tailwind, and over a million websites.
Not for
Fathom is not designed for enterprises that need deep user-level tracking, custom event segmentation, or advertising attribution. It also does not offer live demos or sales calls.
Key features
- Privacy-first analytics — Track visitors without cookies or personal data collection.
- No cookie banners — Anonymizes IPs and visitor data, so you skip consent notices that slow your site.
- Legal compliance built in — Designed for GDPR, CCPA, ePrivacy, and PECR.
- Accurate data — Blocks bots, scrapers, and spam to show only real human visits.
- Google Analytics import — Bring your existing GA data over seamlessly.
- Quick setup — A single line of code works with any website, CMS, or framework.
- Ownership & retention — Forever data retention, 100% data ownership, unlimited exports, and API access.
Fathom Analytics Pricing
Fathom Analytics pricing: from $15/mo. Billing model: Freemium.
Monthly Plans (USD)
Up to 100,000 pageviews: $15/month
Up to 200,000 pageviews: $25/month
Up to 500,000 pageviews: $45/month
Up to 1,000,000 pageviews: $60/month
Up to 2,000,000 pageviews: $100/month
Up to 5,000,000 pageviews: $140/month
Up to 10,000,000 pageviews: $200/month
Up to 15,000,000 pageviews: $290/month
Up to 20,000,000 pageviews: $380/month
Up to 25,000,000 pageviews: $470/month
Over 25,000,000 pageviews: Contact us
Yearly Plans (USD) – Save 17%
Up to 100,000 pageviews: $150/year
Up to 200,000 pageviews: $250/year
Up to 500,000 pageviews: $450/year
Up to 1,000,000 pageviews: $600/year
Up to 2,000,000 pageviews: $1,000/year
Up to 5,000,000 pageviews: $1,400/year
Up to 10,000,000 pageviews: $2,000/year
Up to 15,000,000 pageviews: $2,900/year
Up to 20,000,000 pageviews: $3,800/year
Up to 25,000,000 pageviews: $4,700/year
Over 25,000,000 pageviews: Contact us
All plans include a 7-day free trial, up to 50 sites, ecommerce/event tracking, API access, forever data retention, 100% data ownership, and unlimited email reports. Upgrade or downgrade at any time.
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Get the deal →Frequently asked questions
Is Fathom Analytics free?
Fathom offers a 7-day free trial with no obligation. After the trial, paid plans start at $15/month (or $150/year) for up to 100,000 pageviews. There is no free forever plan.
How much does Fathom Analytics cost?
Pricing is based on monthly pageviews. The cheapest plan is $15/month (or $150/year) for up to 100,000 pageviews. Higher tiers go up to $470/month (or $4,700/year) for up to 25,000,000 pageviews. For more than that, contact sales.
Is Fathom Analytics GDPR compliant?
Yes. Fathom is built from the ground up to comply with GDPR, CCPA, ePrivacy, and PECR. It anonymizes IP addresses and does not use cookies, so no cookie consent banners are needed.
Who is Fathom Analytics best for?
Website owners, bloggers, small to medium businesses, and teams that want simple, accurate analytics without privacy headaches. It's also a great alternative for anyone migrating from Google Analytics.
What are the top alternatives to Fathom Analytics?
Popular alternatives include Plausible, Simple Analytics, and Clicky. Fathom is particularly known for its ease of use and forever data retention.
Can I import Google Analytics data into Fathom?
Yes, Fathom offers a built-in Google Analytics import feature, so you can bring your existing historical data over seamlessly.
