Fathom Analytics — Analytics & Data ◆

Fathom Analytics is a privacy-first website analytics tool and a simpler alternative to Google Analytics. It gives you the traffic metrics you need—pageviews, referrals, and goals—without using cookies, collecting personal data, or requiring cookie consent banners. A single line of code works with any website, CMS, or framework, so you can be set up in minutes and start seeing real-time data.

What it does

Fathom anonymizes IP addresses and visitor data, blocks bots, scrapers, and spam traffic to show only real human visits, and is built to comply with GDPR, CCPA, ePrivacy, and PECR. It offers forever data retention, 100% data ownership, and lets you import your existing Google Analytics data.

Best for

Website owners and teams who want simple, accurate analytics without legal headaches, and anyone migrating away from Google Analytics to a privacy-first alternative. It's trusted by thousands of companies including IBM, GitHub, Buffer, Tailwind, and over a million websites.

• Privacy-first analytics — Track visitors without cookies or personal data collection.
• No cookie banners — Anonymizes IPs and visitor data, so you skip consent notices that slow your site.
• Legal compliance built in — Designed for GDPR, CCPA, ePrivacy, and PECR.
• Accurate data — Blocks bots, scrapers, and spam to show only real human visits.
• Google Analytics import — Bring your existing GA data over seamlessly.
• Quick setup — A single line of code works with any website, CMS, or framework.
• Ownership & retention — Forever data retention, 100% data ownership, unlimited exports, and API access.

Fathom Analytics pricing: from $15/mo. Billing model: Freemium.

Fathom Analytics uses a single, simple plan priced by your average monthly pageviews. Every account includes up to 50 sites, ecommerce/event tracking, API access, forever data retention, 100% data ownership, no cookie banners, unlimited email reports, and unlimited data exports. Pay monthly or pay yearly to get 2 months free (save 17%).

Up to 100,000 pageviews — $15/month (or $150/year)

The entry plan with all core features included.

Up to 200,000 pageviews — $25/month (or $250/year)

For growing sites with more traffic.

Up to 500,000 pageviews — $45/month (or $450/year)

For mid-sized sites and businesses.

Up to 1,000,000 pageviews — $60/month (or $600/year)

For high-traffic websites.

Higher tiers

Plans scale up with traffic: 2M pageviews at $100/mo, 5M at $140/mo, 10M at $200/mo, 15M at $290/mo, 20M at $380/mo, and 25M at $470/mo. Over 25,000,000 pageviews, contact Fathom for custom pricing.

Free trial

Every plan starts with a free 7-day trial—no obligation, and you can run it alongside your existing analytics. There is no free plan. You can upgrade or downgrade at any time.

See current Fathom Analytics pricing and plans →