Fathom Analytics

Fathom Analytics is a privacy-first website analytics tool and a simpler alternative to Google Analytics. It gives you the traffic metrics you need—pageviews, referrals, and goals—without using cookies, collecting personal data, or requiring cookie consent banners. A single line of code works with any website, CMS, or framework, so you can be set up in minutes and start seeing real-time data.

What it does

Fathom anonymizes IP addresses and visitor data, blocks bots, scrapers, and spam traffic to show only real human visits, and is built to comply with GDPR, CCPA, ePrivacy, and PECR. It offers forever data retention, 100% data ownership, and lets you import your existing Google Analytics data.

Best for

Website owners and teams who want simple, accurate analytics without legal headaches, and anyone migrating away from Google Analytics to a privacy-first alternative. It's trusted by thousands of companies including IBM, GitHub, Buffer, Tailwind, and over a million websites.

Not for

Fathom is not designed for enterprises that need deep user-level tracking, custom event segmentation, or advertising attribution. It also does not offer live demos or sales calls.

• Privacy-first analytics — Track visitors without cookies or personal data collection.
• No cookie banners — Anonymizes IPs and visitor data, so you skip consent notices that slow your site.
• Legal compliance built in — Designed for GDPR, CCPA, ePrivacy, and PECR.
• Accurate data — Blocks bots, scrapers, and spam to show only real human visits.
• Google Analytics import — Bring your existing GA data over seamlessly.
• Quick setup — A single line of code works with any website, CMS, or framework.
• Ownership & retention — Forever data retention, 100% data ownership, unlimited exports, and API access.