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Gist

CRM Free · from $24/mo

About Gist

Gist bundles email marketing, live chat, a CRM, and marketing automation into a single platform—no more stitching together Mailchimp, Intercom, and HubSpot. It's built for small to mid-size businesses that want a unified view of customer interactions without the enterprise price tag.

What it does

Gist combines a contact database (CRM) with email campaigns, live chat widgets, and automated workflows. You can send a newsletter, chat with a website visitor, and track their deal stage all from one interface. Automation rules trigger actions like email sequences or chat popups based on user behavior.

Best for

  • Small business owners managing sales and marketing solo
  • Startups needing a lightweight CRM with built-in email and chat
  • Marketing teams that want to automate lead nurturing without coding

Strengths

  • Unified inbox: email, chat, and CRM contacts in one place
  • Visual automation builder for email sequences and chat triggers
  • Free tier includes 1,000 contacts and unlimited users

Key features

  • CRM — Contact profiles with deal stages, notes, and activity history
  • Email marketing — Drag-and-drop email builder with templates and A/B testing
  • Live chat — Website chat widget with proactive triggers and canned responses
  • Marketing automation — Visual workflows for email sequences, chat popups, and lead scoring
  • Analytics — Campaign performance, chat metrics, and pipeline reports
  • Integrations — Connects with Shopify, WordPress, Zapier, and 50+ apps
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