Keap is a small-business CRM that automates lead capture, email and text marketing, and follow-ups with a dedicated mobile number.
from $299/mo
About Gist
What Gist does
Gist bundles email marketing, live chat, a CRM, and marketing automation into a single platform—no more stitching together Mailchimp, Intercom, and HubSpot. It also includes chatbots, a knowledge base, forms & popups, help desk, meetings, surveys, product tours, and event tracking. Built for small to mid-size businesses that want a unified view of customer interactions without the enterprise price tag.
Who it solves problems for
Gist replaces the need for multiple separate tools. Instead of paying for ActiveCampaign + Olark + Zendesk separately, you get everything for a flat monthly fee. This saves money and reduces the hassle of switching between apps. Small business owners, startups, and marketing teams can manage sales, support, and marketing from one interface.
Use cases
Send a newsletter, chat with a website visitor, track their deal stage, launch a chatbot to qualify leads, and publish help articles—all from one dashboard. Automation rules trigger email sequences or chat popups based on user behavior. Gist is also used for lead generation via forms and popups, and for scaling support with a knowledge base.
Who it is for
- Small business owners managing sales and marketing solo
- Startups needing a lightweight CRM with built-in email and chat
- Marketing teams that want to automate lead nurturing without coding
Key features
- CRM — Contact profiles with deal stages, notes, and activity history
- Email marketing — Drag-and-drop email builder with templates and A/B testing
- Live chat — Website chat widget with proactive triggers and canned responses
- Chat bots — Design bots in minutes to qualify leads and triage support
- Knowledge base — Publish help articles with images, videos, and CTAs
- Marketing automation — Visual workflows for email sequences, chat popups, and lead scoring
- Forms & popups — Build mobile-responsive forms with targeting rules
SaaSpartout Score
7.1
/10
Editorial score from our review methodology — not user ratings.
◆ AI advisor — 30 seconds, no signup
Why are you looking at Marketing & Engagement Crm tools today?
Gist Pricing
Gist pricing: from $99/mo. Billing model: Freemium.
For comparison: the median starting price in CRM is $39.93/month, measured across 114 tools we track. See the full SaaS Pricing Index →
Free Forever
Includes 1,000 contacts and unlimited users. No credit card required.
Premium Plans (14-day free trial)
All premium plans are $99/month flat for your entire team—no per-seat pricing for most features. Includes live chat, chatbots, help desk, knowledge base, meetings, surveys, product tours, popups & forms, email marketing, marketing automation, and event tracking. Support seats (help desk access) are priced separately; non-support seats are unlimited.
Frequently asked questions
Is Gist free?
Yes, Gist offers a free forever plan that includes 1,000 contacts and unlimited users. No credit card is required to start.
How much does Gist cost?
Gist premium plans cost $99 per month flat for your entire team, covering all core features. Support seats (for help desk access) are priced separately.
What is Gist used for?
Gist is an all-in-one sales and marketing platform used for CRM, email marketing, live chat, chatbots, knowledge base, forms & popups, help desk, and marketing automation.
Who is Gist best for?
Gist is best for small to mid-size businesses, startups, and marketing teams that want to replace multiple tools (like Mailchimp, Intercom, and Zendesk) with one unified platform.
What are the best alternatives to Gist?
Popular alternatives include HubSpot, Intercom, ActiveCampaign, and Freshworks. Gist differentiates itself with a flat $99/month price that replaces multiple tools.
Does Gist offer a free trial?
Yes, Gist offers a 14-day free trial for premium plans. You enter credit card details but are not billed until after the trial ends.
