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About Bluepic
What is Bluepic?
Bluepic is a SaaS platform for distributed social marketing. It lets you turn custom brand templates into interactive Design Generators—simple forms that anyone can fill out to create on-brand graphics in seconds, without any design skills. The tool automatically adapts the design to new content, so design errors simply can't happen.
What problem does it solve?
Bluepic solves the problem of scaling personalized visuals for events, trade shows, and marketing campaigns. Instead of your design team creating every graphic manually, you give exhibitors, speakers, and attendees a self-service toolkit to generate their own on-brand banners, social posts, and announcements. This increases reach and engagement without adding design workload.
Who is it for?
Bluepic is ideal for event organizers, marketing teams at B2B companies, and enterprises that need distributed social marketing. It's also great for any team that wants to empower non-designers to produce consistent, on-brand visuals. It's not for individuals needing a simple graphic editor—it's built for teams managing brand templates at scale.
Real use cases
Typical use cases include exhibitor promotion toolkits (booth announcements, floor plans, partner announcements), speaker templates (session announcements, replays, partner posts), and attendee templates (attendance announcements, event highlights, session learnings). Bluepic integrates with your website, email tools, or via URL, and offers analytics to track downloads and social media posts.
Key features
- Template Builder — Create sophisticated templates with a design interface familiar to creative software users.
- Dynamic templates — Build flexible layouts that adapt automatically to new content.
- Input fields — Control which design elements users can edit, ensuring brand consistency.
- Access permissions — Share templates publicly or restrict to specific user groups.
- Analytics dashboard — Track downloads and social media posts for every template.
- Seamless integration — Embed campaigns on your website, connect to email tools, or share via URL.
- Enterprise features — Personal support, onboarding workshops, and 100% self-service-ready solution.
SaaSpartout Score
7.3
/10
Editorial score from our review methodology — not user ratings.
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Bluepic Pricing
Bluepic pricing: from €999/year.
For comparison: the median starting price in Marketing & SEO is $29/month, measured across 753 tools we track. See the full SaaS Pricing Index →
Free Plan
€0/year — includes 50 credits, up to 5 templates, 50 API calls (per? likely monthly but not specified), and no team members.
Starter Plan
€999/year — includes 500 credits, up to 20 templates, 10 team members, 1,000 API calls. Additional credits at €1.50/credit up to 1,000 total credits.
Pro Plan
€1,999/year — includes 2,000 credits, unlimited templates, 20 team members, 2,000 API calls. Additional credits at €1/credit up to 10,000 total credits.
Enterprise Plan
Custom quote — includes unlimited credits, unlimited templates, unlimited team members, unlimited API calls, plus optional onboarding workshops and personal account manager.
All plans are billed annually; prices exclude VAT. A free plan is available.
Frequently asked questions
How much does Bluepic cost?
Bluepic offers a free plan (€0/year) with 50 credits and up to 5 templates. Paid plans start at €999/year (Starter) with 500 credits and up to 20 templates. Pro costs €1,999/year with 2,000 credits and unlimited templates. Enterprise is custom-quoted.
Is there a free trial or free plan?
Yes, Bluepic has a free plan that includes 50 credits, up to 5 templates, and 50 API calls. There is no time-limited trial, but the free plan is available forever.
Who is Bluepic best for?
Bluepic is best for event organizers, marketing teams, and enterprises that need to scale personalized on-brand graphics for exhibitors, speakers, and attendees. It's also great for distributed social marketing campaigns where non-designers need to create visuals.
What is a credit in Bluepic?
A credit is consumed when a user of a Design Generator exports a graphic (e.g., downloads an image). Opening or filling out a generator does not use credits. Team members don't consume credits when exporting, and the Batch Editor doesn't consume credits either.
What are the top alternatives to Bluepic?
Top alternatives include Canva (for simpler design), Adobe Express, and other template-based design tools. For distributed social marketing specifically, you might also consider tools like Kapwing or Snappa, but Bluepic's focus on customizable templates for events and marketing teams is unique.
Is Bluepic GDPR-compliant?
Yes, Bluepic is a Cologne-based company and is 100% GDPR-compliant. It also meets WCAG 2.1 accessibility standards.
