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About Adelaidemetrics Com
What is Adelaidemetrics Com?
Adelaidemetrics Com (also known as Adelaide) is an attention metrics platform that helps advertisers and media professionals measure media quality more accurately than traditional viewability metrics. The patented AU (Attention Units) score provides a 0-100 rating for placements, predicting a placement's ability to capture attention and drive business outcomes.
Who is it for?
Designed for media buyers, brands, agencies, and publishers. It is especially useful for teams running multi-channel campaigns—display, online video, social, CTV, linear, and podcasts—who need to compare media quality across channels and optimize budget allocation. Not ideal for small businesses without programmatic advertising experience.
How does it work?
The platform offers a media quality dashboard to measure campaign health, analyze granular data down to channel/domain/placement level, and optimize by reallocating traffic toward higher-quality inventory. It integrates with major DSPs for programmatic activation and is backed by a machine learning model trained on outcomes.
Real use cases
Athletic leagues like the NBA used AU scores to drive 38% higher tune-in. Coca-Cola used AU-based custom bidding to boost ad recall by 16% and impact by 36%. AB InBev saw 38% higher brand awareness from high-AU media.
Key features
- AU Score — A 0-100 metric that predicts attention and business outcomes across channels.
- Cross-channel comparison — Compare media quality apples-to-apples across display, OLV, social, CTV, linear, and podcasts.
- Machine learning model — Trained on outcomes to reduce waste and improve results.
- Media quality dashboard — Measure campaign health and trends at a glance.
- Granular analysis — Analyze performance by channel, partner, domain, and placement.
- Optimization insights — Identify opportunities to reallocate traffic to higher-quality inventory.
- Programmatic activation — Activate AU through favorite DSPs.
SaaSpartout Score
Editorial score from our review methodology — not user ratings.
Adelaidemetrics Com Pricing
Adelaidemetrics Com pricing: Custom pricing (demo available).
For comparison: the median starting price in Analytics & Data is $29/month, measured across 257 tools we track. See the full SaaS Pricing Index →
Custom Plan
Pricing is not public; contact Adelaide for a demo and quote. A demo is available to see the platform in action.
