Metrilo

Metrilo tracks every click, cart addition, and checkout across your store, then connects that data to actual purchases. No more guessing which marketing channel actually drives sales.

What it does

Metrilo integrates with Shopify, WooCommerce, and Magento to capture customer events and attribute them to revenue. It segments users by behavior and purchase history, then feeds that data into automated email campaigns and reports.

Best for

• E-commerce store owners who want to know which products and campaigns generate profit
• Marketing teams needing automated customer segmentation without manual CSV exports
• Founders who want a single dashboard for analytics, email, and product performance

Strengths

• Revenue attribution per customer, not just per session
• Built-in email automation triggered by real purchase behavior
• Product-level analytics showing what sells and what gets abandoned

• Revenue attribution — Links each customer action to actual orders, showing ROI per channel
• Behavioral segmentation — Groups users by actions like 'added to cart' or 'purchased twice'
• Email automation — Sends targeted campaigns based on customer lifecycle stage
• Product analytics — Reports on top products, abandoned carts, and purchase frequency
• Custom dashboards — Build reports for revenue, retention, and cohort analysis