Mailmodo ◆
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About Metrilo
What is Metrilo?
Metrilo is an all-in-one growth platform for ecommerce brands that combines analytics, CRM, and email marketing. It tracks every click, cart addition, and checkout across your store, then connects that data to actual purchases—so you know exactly which marketing channels, products, and campaigns drive revenue.
Who is it for?
Metrilo is built for ecommerce store owners, marketing teams, and founders who want to understand customer behavior beyond pageviews. It integrates with Shopify, WooCommerce, and Magento via a 5-minute plugin installation. If you rely on spreadsheets or separate tools for analytics and email, Metrilo replaces them with a single dashboard that segments users by purchase history and automates retention campaigns.
Problem it solves
The biggest challenge for online stores is knowing which customers are profitable and which marketing efforts actually convert. Metrilo solves this with revenue attribution per customer (not just per session), behavioral segmentation, and built-in email automation triggered by real purchase events. You stop guessing and start growing sustainably by reducing acquisition costs and increasing customer lifetime value.
Real use cases
- Monitor real-time KPIs, revenue breakdowns, and conversion funnels without manual setup
- Segment customers with 30+ filters (e.g., idle high-spenders, cart abandoners, repeat buyers) and send targeted emails
- Track product-level performance—what sells, what gets abandoned, and purchase frequency
- Automate email campaigns based on lifecycle stage (welcome, win-back, post-purchase follow-up)
Key features
- Revenue attribution — Links each customer action to actual orders, showing ROI per channel
- Behavioral segmentation — Groups users by actions like 'added to cart' or 'purchased twice' using 30+ filters
- Email automation — Sends targeted campaigns (manual or automated) with a drag-and-drop editor and ready templates
- Product analytics — Reports on top products, abandoned carts, purchase frequency, and conversion funnels
- Custom dashboards — KPI dashboard, marketing performance reporting, revenue breakdowns, and cohort comparisons
- Customer database — Individual customer profiles with comprehensive behavior insights and retention analysis
- Growth Assistant — Smart suggestions to improve performance based on your data
Metrilo Pricing
Metrilo pricing: from $165/mo. Billing model: Subscription.
Essential — $165/mo (billed annually) or $199/mo (monthly)
Includes: Unlimited team members, one-click installation plugin, live chat & email support, secure encrypted data storage
Features: Growth Assistant, Ecommerce Analytics (real-time dashboard, marketing performance reporting, revenue breakdowns, product performance reports, conversion funnels)
Pro — $315/mo (billed annually) or $379/mo (monthly)
Includes everything in Essential plus: Ecommerce CRM (customer database, individual customer profiles, filtering & segmentation with 30+ filters), Retention Analysis (customer lifetime metrics, cohort comparisons)
Premium — from $499/mo (billed annually) or $599/mo (monthly)
Includes everything in Pro plus: Email Marketing (manual emails, email automation, customer feedback, drag-and-drop email editor, ready templates, sales recovery). Custom quote available if you need higher tiers based on new customer volume.
All plans come with a 14-day free trial. No credit card required.
Frequently asked questions
How much does Metrilo cost?
Metrilo plans start at $165/month billed annually ($199/month monthly). Pro is $315/month annually ($379 monthly), and Premium starts at $499/month annually ($599 monthly). A 14-day free trial is available with no credit card.
Does Metrilo have a free trial?
Yes, Metrilo offers a 14-day free trial with all features included. No credit card is required, and you can cancel anytime during the trial.
What is Metrilo and how does it work?
Metrilo is an ecommerce growth platform combining analytics, CRM, and email marketing. It integrates with Shopify, WooCommerce, and Magento via a 5-minute plugin. It tracks customer events (clicks, cart adds, purchases), attributes revenue to channels, segments users by behavior, and powers automated email campaigns.
Who is Metrilo best for?
Metrilo is best for ecommerce store owners, marketing teams, and founders who want to understand customer behavior, reduce acquisition costs, and increase retention via data-driven email campaigns. It is not ideal for non-ecommerce businesses or those needing free or very low-cost analytics.
What are the top Metrilo alternatives?
Common alternatives include Klaviyo (ecommerce email and SMS), Triple Whale (attribution analytics), and Omnisend (omnichannel marketing). Metrilo offers a more integrated, all-in-one approach with built-in analytics and CRM.
What platforms does Metrilo integrate with?
Metrilo has official plugins for Shopify, WooCommerce, and Magento. It also supports integration via API and offers one-click installation for these platforms.
