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About Metrilo
What is Metrilo?
Metrilo is an all-in-one growth platform for ecommerce brands that combines analytics, CRM, and email marketing. It tracks every click, cart addition, and checkout across your store, then connects that data to actual purchases — so you know exactly which marketing channels, products, and campaigns drive revenue.
Who is it for?
Metrilo is built for ecommerce store owners, marketing teams, and founders who want to understand customer behavior beyond pageviews. It integrates with Shopify, WooCommerce, and Magento via a 5-minute plugin installation. If you rely on spreadsheets or separate tools for analytics and email, Metrilo replaces them with a single dashboard that segments users by purchase history and automates retention campaigns.
Problem it solves
The biggest challenge for online stores is knowing which customers are profitable and which marketing efforts actually convert. Metrilo solves this with revenue attribution per customer (not just per session), behavioral segmentation, and built-in email automation triggered by real purchase events. You stop guessing and start growing sustainably by reducing acquisition costs and increasing customer lifetime value.
Real use cases
- Monitor real-time KPIs, revenue breakdowns, and conversion funnels without manual setup
- Segment customers with 30+ filters (e.g., idle high-spenders, cart abandoners, repeat buyers) and send targeted emails
- Track product performance, abandoned carts, and purchase frequency
- Build custom dashboards for marketing performance reporting and cohort comparisons
- Use the Growth Assistant for smart suggestions to improve performance based on your data
Key features
- Revenue attribution — Links each customer action to actual orders, showing ROI per channel
- Behavioral segmentation — Groups users by actions like 'added to cart' or 'purchased twice' using 30+ filters
- Email automation — Sends targeted campaigns (manual or automated) with a drag-and-drop editor and ready templates
- Product analytics — Reports on top products, abandoned carts, purchase frequency, and conversion funnels
- Custom dashboards — KPI dashboard, marketing performance reporting, revenue breakdowns, and cohort comparisons
- Customer database — Individual customer profiles with comprehensive behavior insights and retention analysis
- Growth Assistant — Smart suggestions to improve performance based on your data
SaaSpartout Score
7.4
/10
Editorial score from our review methodology — not user ratings.
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Metrilo Pricing
Metrilo pricing: from $165/mo. Billing model: Subscription.
Essential — $165/mo (billed annually) or $199/mo (monthly)
Includes: Unlimited team members, one-click installation plugin, live chat & email support, secure encrypted data storage, Growth Assistant, Ecommerce Analytics (real-time dashboard, marketing performance reporting, revenue breakdowns, product performance reports, conversion funnels).
Pro — $315/mo (billed annually) or $379/mo (monthly)
Includes everything in Essential plus: Ecommerce CRM (customer database, individual customer profiles, filtering & segmentation), Retention Analysis (customer lifetime metrics, cohort comparisons).
Premium — from $499/mo (billed annually) or from $599/mo (monthly)
Includes everything in Pro plus: Email Marketing (manual emails, email automation, customer feedback, drag & drop email editor, ready templates, sales recovery). Custom pricing based on new customers per month. Get an estimate.
All plans include a 14-day free trial with no credit card required. Cancel anytime.
Frequently asked questions
How much does Metrilo cost?
Metrilo pricing starts from $165/mo for the Essential plan when billed annually ($199/mo monthly). Pro is $315/mo annually ($379/mo monthly). Premium starts from $499/mo annually ($599/mo monthly) with custom quotes. A 14-day free trial is available with no credit card required.
Is Metrilo free?
Metrilo is not free, but it offers a 14-day free trial with full access to all features. No credit card is required to start the trial.
What does Metrilo do?
Metrilo is an all-in-one growth platform for ecommerce brands that combines analytics, CRM, and email marketing. It tracks customer behavior and ties it to actual revenue, helping you understand which channels, products, and campaigns drive sales.
Who is Metrilo best for?
Metrilo is built for ecommerce store owners, marketing teams, and founders using Shopify, WooCommerce, or Magento. It is ideal for those who want to move beyond basic pageview tracking and need a single tool for analytics, customer segmentation, and email automation.
What are the top alternatives to Metrilo?
Popular Metrilo alternatives include Triple Whale, Littledata, and Gorgias. However, Metrilo stands out by combining analytics, CRM, and email marketing in one platform with built-in revenue attribution.
Does Metrilo integrate with Shopify?
Yes, Metrilo integrates with Shopify, WooCommerce, and Magento via a 5-minute one-click plugin installation. It seamlessly syncs historical data and tracks all customer actions.
