Acquia — Marketing & SEO

What is Acquia?

Acquia is a digital experience platform (DXP) built on the open-source Drupal CMS. It provides tools for content management, digital asset management (DAM), customer data (CDP), and AI-powered automation. It helps enterprises create, manage, and optimize digital experiences across web, mobile, and other channels.

Problem Solved

Enterprise marketing teams often juggle disconnected tools—CMS, DAM, governance, and analytics—which slows down content delivery. Acquia unifies these into a single workspace, with AI agents that assist in content creation and optimization, and governance built into the workflow. It also ensures brand assets are managed and ready for AI-driven discovery.

Who It's For

Acquia is designed for large organizations, including governments, universities, and Fortune 500 companies, that rely on Drupal for their websites. It's ideal for teams needing enterprise-grade security, scalability, and compliance. It may be overkill for small businesses or simple static sites.

Real Use Cases

Use Acquia to manage a network of global brand sites, unify brand assets across teams, launch multi-channel campaigns, and personalize customer experiences based on unified data. It's also used for high-traffic public sector and media sites that require 99.95% uptime and FedRAMP/HIPAA compliance.

• Acquia Source — AI-powered content platform with governance, centralizing content, assets, and workflows.
• Acquia DAM — Centralize and govern brand assets, ready for AI and search.
• Acquia Cloud Platform — Drupal-optimized hosting with 99.95% uptime SLA and security compliance.
• Acquia Site Factory — Create, manage, and update multiple websites from one interface.
• Acquia PIM — Centralize and distribute e-commerce product data.
• Acquia CDP — Unify customer data for actionable insights and personalization.
• Acquia Campaign Studio — Orchestrate multichannel marketing campaigns.

Acquia pricing: Free trial available. Billing model: Free.

For comparison: the median starting price in Marketing & SEO is $29/month, measured across 753 tools we track. See the full SaaS Pricing Index →

Acquia does not publicly list exact pricing. Plans are typically customized to enterprise needs. Visit the Acquia website for a quote and a free trial.

Free Trial

Acquia offers a free trial for select products, including Acquia Cloud Platform and Acquia DAM.

Enterprise Plan

Custom pricing based on usage and modules. Includes full DXP suite with support, SLAs, and compliance.

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