ConvertKit (now Kit) is an email-first platform that automates email marketing, newsletter growth, and digital product sales for creators.
Free·from $33/mo
About Act-On
What is Act-On?
Act-On is a marketing automation platform designed to help businesses build and nurture long-term customer relationships at scale. It provides tools for journey orchestration, multi-channel marketing (email, SMS, social, web, events), AI-powered analytics, and CRM integration.
What problem does it solve?
Act-On solves the challenge of managing complex customer lifecycles by connecting engagement programs to revenue drivers like buying intent, cross-sell triggers, and churn signals. It improves sales-marketing alignment pre- and post-sale, ensuring a seamless customer experience.
Who is it for?
Act-On is ideal for mid-size to enterprise businesses that need a flexible, open marketing automation platform. It's NOT for small teams looking for a simple email tool—it's built for those who need advanced automation, deep CRM integration (Salesforce, Dynamics, etc.), and AI-driven insights.
Real use cases
Use Act-On to automate lead nurturing, deliver personalized engagement programs, score and route leads, run account-based marketing campaigns, and analyze marketing impact with AI-powered reporting. It's especially effective for B2B companies with longer sales cycles.
Key features
- Multi-Channel Marketing — Reach customers across email, SMS, social, web, and events.
- Journey Orchestration — Create personalized, automated customer journeys that feel curated.
- AI-Powered Analytics — Get fast answers to complex questions with configurable dashboards.
- CRM Integration — Native integrations with Salesforce, SugarCRM, NetSuite, Dynamics, and more.
- Open API & Ecosystem — Connect to your existing stack (CRM, ERP, financial platforms) via open API, Zapier, Cazoomi.
- Active Contacts Pricing — Pay only for contacts you actually email, not your entire database.
- Lead Scoring & Management — Score visitors, prospects, and customers to prioritize follow-up.
SaaSpartout Score
7.3
/10
Editorial score from our review methodology — not user ratings.
◆ AI advisor — 30 seconds, no signup
Why are you looking at Email Marketing tools today?
Act-On Pricing
Act-On pricing: from $900/mo.
For comparison: the median starting price in Marketing & SEO is $29/month, measured across 753 tools we track. See the full SaaS Pricing Index →
Professional
Starting at $900/month (for up to 2,500 active contacts per month). Includes unlimited access to the complete marketing automation program: world-class marketing automation, multichannel marketing, customer lifecycle engagement, and standard email support.
Enterprise
Custom pricing ("Let's talk"). Includes everything in Professional plus CRM integration with Salesforce, SugarCRM, NetSuite, Dynamics, and more; Data Studio for advanced reporting and BI integration; Account-Based Marketing; and 2x user accounts. Premium support recommended.
Free trial: Not mentioned, but you can request a custom quote.
Frequently asked questions
How much does Act-On cost?
Act-On's Professional plan starts at $900 per month for up to 2,500 active contacts (contacts you actually email). Enterprise pricing is custom.
Does Act-On have a free trial?
Act-On does not advertise a free trial, but you can request a custom quote to see a demo and get pricing tailored to your needs.
How does Act-On pricing work?
Act-On uses 'Active Contacts' pricing: you pay only for the contacts you actually email each month, not your entire database. This can save you 30-50% compared to database-size pricing.
What are the top alternatives to Act-On?
Top alternatives include HubSpot Marketing Hub, Marketo Engage, Pardot (Salesforce), and Oracle Eloqua. Act-On differentiates with its active-contacts pricing and open architecture.
Who is Act-On best for?
Act-On is best for mid-size to enterprise B2B companies that need a flexible marketing automation platform with strong CRM integration and AI-driven analytics. It may be overkill for small businesses needing basic email marketing.
What are Act-On's key limitations?
Act-On doesn't offer a free plan, and its interface may feel less modern than some competitors. Advanced features like Data Studio, ABM, and AI-powered analytics are add-ons at extra cost.
