Act-On vs Kit
Both are Marketing & SEO tools. Below, the differences that matter: verified pricing, editorial scores and who each one is really for.
Act-On: Act-On is a marketing automation platform for building long-term customer relationships at scale. Pricing: from $900/mo. (data verified August 2026)
Kit: ConvertKit (now Kit) is an email-first platform that automates email marketing, newsletter growth, and digital product sales for creators. Pricing: from $33/mo. (data verified June 2026)
Transparency: if you buy through our links we may earn a commission, at no extra cost to you. Rankings cannot be bought. How we rate tools
At a glance
 Act-On |
 Kit ◆ | |
|---|---|---|
| Rating | — | — |
| Pricing | from $900/mo | from $33/mo |
| Pricing model | — | Freemium |
| Category | Marketing & SEO | |
| Visit website → | Visit website → | |
Editorial scorecard
Editorial score from our review methodology — not user ratings.
| Ease of use | 6.5 | 8.5 |
| Features depth | 8.5 | 7.5 |
| Value for money | 6.0 | 7.0 |
| Support quality | 7.5 | 7.5 |
| Integrations | 8.0 | 6.5 |
| Scalability | 8.5 | 7.0 |
| Documentation | 7.0 | 8.0 |
| Onboarding speed | 6.0 | 8.5 |
| Overall | 7.3 | 7.6 |
Frequently asked questions
What is Act-On?
Act-On is a marketing automation platform for building long-term customer relationships at scale.
What is Kit?
ConvertKit (now Kit) is an email-first platform that automates email marketing, newsletter growth, and digital product sales for creators.
How much do Act-On and Kit cost?
Act-On: from $900/mo. Kit: from $33/mo.
More comparisons
Act-On vs Kartra Act-On vs Keytomic Act-On vs Leadfeeder Act-On vs Leadpages Kit vs MailerLite Kit vs Mailercloud