Coosto — Marketing & SEO

What is Coosto?

Coosto is a comprehensive content and social media marketing platform that combines social listening, publishing, customer engagement, and reputation management in one solution. It helps organizations monitor online conversations, understand the emotions behind them, and respond proactively to protect and build trust.

What problem does it solve?

Managing brand reputation across multiple channels is complex and time-consuming. Coosto brings monitoring, content planning, publishing, and customer interaction into a single workflow, so teams can spot risks early, respond quickly, and measure the impact of their efforts—all without switching between tools.

Who is it for?

Coosto is ideal for communication teams, social media managers, and customer service departments in mid-sized to large organizations that need to actively manage their online reputation. It is especially suited for brands with a strong social presence or many local branches (e.g., retail, automotive, logistics). It may be less suitable for very small businesses or individual freelancers due to its pricing and feature depth.

Real use cases

- Track brand sentiment and detect emerging issues with social listening and EmotionAI.
- Plan and publish content from a shared calendar that responds to current events.
- Manage all customer interactions from a central inbox, including Google Reviews.
- Generate reports and dashboards to show management the ROI of reputation efforts.

• Social Listening — Monitor online conversations and brand mentions in real-time.
• EmotionAI — Understand the emotion and intensity behind online sentiment to detect critical signals early.
• Content Calendar — Plan and publish data-driven content from one intuitive calendar.
• Engage Module — Respond to messages and comments from a central inbox, including Google Reviews.
• Reporting & Dashboards — Turn reputation data into actionable insights for stakeholders.
• Campaign Management — (Growth plan) Manage and optimize campaigns for better reach and conversions.
• Trend Scanner — (Pro plan) Discover audience-driven topics to guide content creation.

Coosto pricing: from €249/mo.

For comparison: the median starting price in Marketing & SEO is $29/month, measured across 753 tools we track. See the full SaaS Pricing Index →

Essential — from €249/month

For smaller organizations. Includes content calendar, automated publishing, brand monitoring, Engage module for webcare, and reporting module.

Growth — from €299/month

For ambitious teams. Everything in Essential, plus campaign management, KPI reporting, data-driven recommendations, and automatic post optimization.

Pro — from €349/month

For organizations using AI-powered features. Everything in Growth, plus trend scanner, presence detection, hashtag generator, automated replies, and post performance metrics.

Inform (Newsletters)

Separate plans for automated newsletters: Starter from €399/month (up to 50 recipients, 3 newsletters), Pro from €749/month (up to 100 recipients, 5 newsletters), and Enterprise from €1,099/month (custom volume). Final pricing depends on number of users, social accounts, saved searches, and integrations. A free demo is available on request.

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