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About Firstup
What is Firstup?
Firstup is an intelligent communication platform designed to help enterprises cut through the noise and deliver the right message at the right moment to every employee, especially those without regular computer access. It unifies employee app, intranet, email, and digital signage into one central hub, ensuring that frontline workers stay informed and engaged.
What problem does it solve?
Firstup solves the problem of fragmented and ineffective communication in large, distributed workforces. By using AI and journey orchestration, it boosts workforce productivity, drives company-wide initiatives, and reduces attrition by keeping employees connected to culture and purpose. It also provides engagement insights so leaders know which messages work and which don't.
Who is it for?
Firstup is best for enterprises with a mix of deskless and desk-bound employees, such as healthcare, manufacturing, retail, and distribution. It's ideal for HR, internal comms, and executive teams that need to improve communication execution and measure the impact. It is not for small teams or simple blog-style intranets that don't require personalization or multi-channel delivery.
Real use cases
Example: A hospital system uses Firstup to send daily safety briefings to nurses via mobile app and digital signage, reducing serious incidents. A retailer automates onboarding journeys for new store hires, improving retention by 20%. A logistics company uses AI content creation to translate new policies into multiple languages, ensuring every driver is updated instantly.
Key features
- AI Content Creator — Generate topics, titles, and descriptions, and adjust tone using AI, saving time while improving message quality.
- Intelligent Delivery — Optimize channel and timing of messages to maximize engagement for each employee.
- Journey Orchestration — Create automated, personalized journeys that guide employees from awareness to action.
- Multi-Channel Publishing — Publish once and deliver to employee app, email, intranet, and digital signage.
- Employee Intranet (Add-on) — Create a custom digital front door with topic/department pages, search, and access to files and coworkers.
- Engagement Insights — See which messages perform well and why, with real-time analytics across the employee journey.
- Brand Governance — Maintain brand consistency with targeted templates and guidelines.
SaaSpartout Score
7.6
/10
Editorial score from our review methodology — not user ratings.
Firstup Pricing
Firstup pricing: Get a quote.
Essential
Get a quote. Reach every employee with content creation, audience targeting, and multi-channel delivery (email, app, desktop). Automatically retarget non-engagers.
Professional
Get a quote. Everything in Essential, plus AI-powered content creation, intelligent channel/time optimization, user-generated content, embedded widgets, and real-time translation.
Premier
Get a quote. Everything in Professional, plus personalized journeys with one-click flow builder, auto-triggered experiences, template library, and journey-level performance metrics.
Add-on: Employee Intranet available for any plan. Contact sales for pricing. No free plan or free trial mentioned.
Frequently asked questions
How much does Firstup cost?
Firstup does not list public prices. You must contact sales for a quote for any plan (Essential, Professional, Premier). Pricing is scaled to your workforce size and needs.
Is Firstup free or has a free trial?
No free plan or free trial is mentioned. All plans require talking to sales.
What features are in Firstup's Essential plan?
Essential includes audience creation, content building with drag-and-drop, publishing to email/app/desktop, and automatic retargeting of non-engagers.
Who is Firstup best for?
It's best for large enterprises with frontline or deskless workers (healthcare, manufacturing, retail). It helps align scattered teams with personalized, multi-channel communication.
What are the main alternatives to Firstup?
Alternatives include SAP SuccessFactors WorkZone, Staffbase, and Beekeeper, which also focus on employee communication for frontline teams.
