PlaybookUX — Analytics & Data

What is PlaybookUX?

PlaybookUX is a comprehensive research platform that lets you recruit, conduct, and analyze both qualitative and quantitative research in one place. It replaces the need to switch between multiple tools for user testing, surveys, interviews, and analysis, with everything built in—nothing bolted on.

Problem it solves

Traditional research workflows are fragmented: you use one tool for recruiting, another for testing, another for analysis, and yet another for storing insights. PlaybookUX consolidates these into a single platform, making it faster to go from concept to validation. Its built-in AI speeds up tasks like generating screeners, analyzing sessions, and surfacing themes, so teams can focus on acting on insights rather than managing logistics.

Who it is for

PlaybookUX is ideal for UX researchers, product teams, and insights professionals at companies that regularly test with users—whether you're a startup validating a new concept or an enterprise like Microsoft or News Corp running large-scale research. It's also suitable for agencies that need to conduct studies on behalf of clients. However, it may be overkill for teams that only occasionally run ad-hoc surveys and don't need a central repository.

Real use cases

With PlaybookUX, you can run unmoderated usability tests to see how users interact with your product, conduct moderated interviews to dive deep into user motivations, use card sorting and tree testing to improve information architecture, and deploy surveys for quantitative feedback. First-click and five-second tests capture instant impressions, and the platform's tagging and search features help you build a living repository of customer insights that inform product roadmaps.

• Recruit from 7M+ panel — Access a vetted global panel of consumers and professionals with nearly 90% of studies filling within hours.
• Built-in research methods — Run unmoderated tests, moderated interviews, card sorting, tree testing, surveys, five-second tests, first-click tests, and preference tests without switching tools.
• AI-powered analysis — Get AI-generated summaries, highlight reels, heatmaps, and follow-up questions to uncover insights faster.
• Central research repository — Tag, search, and organize all your research in one place, including uploaded external studies.
• Collaboration features — Unlimited seats, workspaces, real-time notes, and report sharing facilitate team-wide research.
• Figma integration — Connect PlaybookUX to Figma for enhanced click testing and goal-based metrics.
• Customizable AI — Turn AI features on or off as needed, keeping control over your research process.

PlaybookUX pricing: from $65/participant.

For comparison: the median starting price in Analytics & Data is $39/month, measured across 274 tools we track. See the full SaaS Pricing Index →

Self-serve (Free)

Sign up and start today with instant access. Includes unmoderated testing and moderated interviews, access to the PlaybookUX panel (7M+ participants), pay-per-use panel credits, 24-hour chat support, and a 50-session annual limit. Optional add-ons: Scale plan at $5,400/year, Pro plan at $8,800/year.

Enterprise (Custom)

Volume pricing and contracts tailored to your organization. Includes all research methods (unmoderated, moderated, card sort, tree test, surveys, first click, five second, preference test), panel access, participant CRM, repository features, advanced moderation, Figma integration, SSO/SAML, dedicated customer success manager, and unlimited seats.

Panel Pricing (Per Participant)

Pay-per-participant for panel-based studies: Unmoderated testing $65/participant (10-15 min), moderated interviews $115/participant (+$55 per additional 30 min), card sorting, tree testing, surveys, and preference tests available with Scale/Pro plans. Custom volume discounts available.

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