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About Cradle
What is Cradle?
Cradle is a cloud-based business phone system designed for accounting firms and HubSpot teams in Australia, New Zealand, and the UK. It replaces traditional phone systems with a modern VoIP solution that automatically logs calls, provides enriched caller context, and generates AI summaries directly into your CRM or practice management tool.
Who is it for?
Primarily aimed at accounting firms that use FYI or Xero Practice Manager (XPM), as well as teams that run on HubSpot. If your team handles high call volumes and needs to track client interactions for compliance or billing, Cradle helps reduce manual admin and ensures no call details are lost. It's not designed for large enterprises with complex multi-country operations, but it's ideal for small to mid-sized firms (5-50 users) in the ANZ/UK region.
Key use cases
Real-world applications include: automatically logging every call to the correct client engagement record, transcribing voicemails to email or CRM, drafting AI summaries that capture action items, and using click-to-call from within FYI or HubSpot to avoid dialing errors. Firms using Cradle report significant time savings and improved client responsiveness.
Key features
- Automatic call logging — Every inbound, outbound, and missed call is written as an activity into the matching client record in FYI, XPM, or HubSpot.
- AI call summaries — Custom prompts generate concise summaries per call, which are attached to the engagement record automatically.
- Click-to-call from CRM — Phone numbers in FYI, XPM, or HubSpot become clickable links, and calls are pre-attached to the correct record.
- Enriched caller context — Before answering, see the caller's name, company, deal stage, and contact owner from your CRM.
- Voicemail transcription — Voicemails are transcribed and attached to the right client within seconds.
- Set up in minutes — Connect your practice management or CRM in five clicks; number porting runs in parallel.
SaaSpartout Score
7.2
/10
Editorial score from our review methodology — not user ratings.
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Cradle Pricing
Cradle pricing: from $60/user/mo.
For comparison: the median starting price in Communication is $15.99/month, measured across 153 tools we track. See the full SaaS Pricing Index →
Standard — $60/user/mo (excl. GST)
Includes $7.5 calling credit per user, AI call summaries, AI call transcription, all standard features (call routing, call conferencing, call transfers, call recording, reporting) and integrations with FYI and HubSpot.
Professional — $80/user/mo (excl. GST)
Includes $15 calling credit per user, plus API access (150 requests/mo), Cradle for Xero Practice Manager, Cradle SMS (AU & UK), HubSpot conversation intelligence, and desktop–mobile call handoff.
Enterprise — Contact us
Includes all Professional features, higher API access (500 requests/mo), custom SLAs, and additional options like international numbers. Pricing is custom.
First month free for all plans. Yearly billing offers 20% discount. Prices exclude GST.
Frequently asked questions
How much does Cradle cost?
Cradle starts at $60/user/mo (Standard) and $80/user/mo (Professional), excluding GST. The first month is free. Enterprise pricing is custom.
Is there a free trial for Cradle?
Yes, Cradle offers a 30-day free trial. During setup, you can try the full platform, including AI call summaries and CRM integrations.
What is Cradle used for?
Cradle is a business phone system that automatically logs calls, transcribes voicemails, and generates AI summaries for accounting firms and HubSpot teams in Australia, New Zealand, and the UK.
What are the best alternatives to Cradle?
Top alternatives include Aircall, RingCentral, and Talkdesk. Cradle stands out due to its deep integrations with FYI, Xero Practice Manager, and HubSpot, plus its focus on accounting firms.
Does Cradle integrate with Xero Practice Manager?
Yes, Cradle integrates with Xero Practice Manager (XPM), offering automatic call logging, click-to-call, and AI summaries. This is available on the Professional plan and above.
What are the limitations of Cradle?
Cradle is mainly targeted at accounting firms and HubSpot users in AU, NZ, and UK. It doesn't offer extensive international phone number coverage beyond these regions, and the free trial lasts only 30 days.
