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About Fomo
What is Fomo?
Fomo is a social proof marketing platform that displays real-time customer interactions on your website, such as recent purchases, signups, and product reviews. It leverages the psychological principle of social proof — people trust the actions of others — to encourage visitors to take action, like buying a product or subscribing to a service.
Problem it solves
Businesses often struggle to stand out in a crowded online marketplace. Fomo addresses this by creating a sense of urgency and validation. "It shows that people are actually shopping," as one customer notes. By showing live activity, Fomo helps reduce hesitation and increases conversion rates, making it especially valuable for e-commerce, SaaS, and online courses.
Who it's for
Fomo is designed for marketers, e-commerce store owners, and SaaS founders who want to boost conversions without overly complex tools. It is NOT for those who need a full survey or feedback tool, as it focuses solely on social proof notifications. It's best suited for businesses that already see some web traffic and want to leverage it to build trust.
Real use cases
Fomo integrates with platforms like Shopify, WooCommerce, Mailchimp, Drip, and Google Reviews to show recent purchases, email signups, support ticket responses, and product reviews. It also offers geo-targeting to display local activity and AI-driven insights to time notifications for maximum impact.
Key features
- Live Social Proof — Automatically display real-time customer activities like purchases and signups.
- 106+ Integrations — Connect apps like Shopify, Mailchimp, and Zapier to start showing social proof instantly.
- Geo-targeting — Show social proof relevant to each visitor's location to build local trust.
- AI-Powered Insights — Uses 6B rows of buying behavior data to time notifications for optimal performance.
- Roundup Notifications — Showcase best-selling products or popular activity to drive additional sales.
- Custom Page Rules — Tailor the user journey by displaying specific notifications on specific pages.
- Patented Event Generation — US Patent 10,991,014 protects Fomo's unique social proof technology.
SaaSpartout Score
7.6
/10
Editorial score from our review methodology — not user ratings.
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Fomo Pricing
Fomo pricing: from $25/mo.
Starter — $25/month
8,000 notifications per month, 1 website, unlimited integrations, active visitors counter, 30+ customizable settings, roundup notifications, custom page rules, API access. Inline not available. Includes 14-day free trial.
Business — $75/month
40,000 notifications per month, unlimited websites, Inline available, unlimited integrations, active visitors counter, 30+ customizable settings, roundup notifications, custom page rules, API access, Large notifications limit. Includes 14-day free trial.
Pro — $149/month
300,000 notifications per month, unlimited websites, Inline available, unlimited integrations, active visitors counter, 30+ customizable settings, roundup notifications, custom page rules, API access, Large notifications limit. Includes 14-day free trial.
Unlimited — Custom pricing
Unlimited notifications, unlimited websites, Inline available, unlimited integrations, active visitors counter, 30+ customizable settings, roundup notifications, custom page rules, API access, Large notifications limit. Includes 14-day free trial.
Agency add-ons: Agency Dashboard ($29/mo) and Agency Notification White-labeling ($75/mo). All plans offer 17% savings with annual billing (e.g., Starter $250/year).
Frequently asked questions
How much does Fomo cost?
Fomo starts at $25 per month for the Starter plan, with Business at $75/month and Pro at $149/month. Annual billing offers 17% off (Starter $250/year).
Is there a free trial?
Yes, Fomo offers a 14-day free trial on all plans.
What is Fomo used for?
Fomo is used to display real-time social proof notifications like recent purchases and signups on your website, helping to build trust and increase conversions.
Who is Fomo best for?
Fomo is best for e-commerce stores, SaaS companies, and content creators who want to increase conversion rates by showing live customer activity.
What are the top Fomo alternatives?
Alternatives include ProveSource, Nudgify, and Social Proofy, which offer similar social proof notification features.
Can Fomo integrate with my e-commerce platform?
Yes, Fomo has 106+ integrations including Shopify, WooCommerce, Mailchimp, Drip, and Google Reviews, plus Zapier for custom connections.
