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About MobileAction
What is MobileAction?
MobileAction is a mobile app intelligence platform that helps app developers and marketers improve store visibility and ad campaign performance. It aggregates data from over 10 million apps across the App Store and Google Play, providing real-time rankings, keyword data, and creative intelligence in one dashboard.
Who it is for
Best for app developers and mobile marketers who need to track keyword rankings, analyze competitor ad creatives, and automate Apple Ads campaigns. It is not ideal for casual users or those managing a single app without competitive analysis needs—freemium or lighter tools may suffice.
Real use cases
An app team uses MobileAction to track 500 keywords daily, spot competitor ad creatives on Facebook and Google, and automate Apple Ads bids—resulting in a 50% ROAS uplift and 40% decrease in CPC (case study reported). Another agency benchmarks app revenue and downloads across regions to advise clients on market entry.
Key features
- Keyword Tracking — Monitor rankings for thousands of keywords daily across 150+ countries
- Competitor Intelligence — See which ads competitors run and their estimated spend across 45+ networks
- ASO Audit — Get actionable suggestions to improve title, subtitle, and description
- Review Analysis — Aggregate user feedback to spot bugs or feature requests with sentiment analysis
- Apple Ads Automation — Automate bids, control budgets, and optimize campaigns across all placements
- Market Intelligence — Benchmark revenue and downloads to see which apps are winning and why
SaaSpartout Score
7.4
/10
Editorial score from our review methodology — not user ratings.
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MobileAction Pricing
MobileAction pricing: from $15/mo. Billing model: Subscription.
Lite — $15/mo (billed monthly) or $12.50/mo (yearly)
For individuals starting ASO. Includes: 100 keywords, 5 apps + 3 competitors per app, 3-month historical data, 1 seat, 15 total competitor tracking. Free 7-day trial available.
Basic — $69/mo (billed monthly) or $59/mo (yearly)
For small teams. Includes all Lite tools plus: 500 keywords, 8 apps + 10 competitors per app, 6-month historical data, 1 seat, 80 total competitor tracking. Free 7-day trial available.
Pro — $239/mo (billed monthly) or $199/mo (yearly)
For teams seeking more growth. Includes all Basic tools plus: 1500 keywords, 10 apps + 15 competitors per app, 12-month historical data, 3 seats, 150 total competitor tracking. Free 7-day trial available.
Enterprise — Custom pricing
For companies needing a fully customized plan. Includes flexible keyword limits, 20 apps + unlimited competitors, unlimited seats, dedicated customer success manager, SSO, and more. Contact sales for a demo.
All plans include a free 7-day trial. No hidden fees.
Frequently asked questions
How much does MobileAction cost?
MobileAction pricing starts at $15 per month for the Lite plan (billed monthly) or $12.50 per month (billed yearly). The Basic plan is $69/mo, Pro is $239/mo, and Enterprise is custom-priced. All paid plans include a free 7-day trial.
Is there a free version of MobileAction?
There is no permanent free plan, but every paid plan includes a free 7-day trial to test the features before committing.
What is MobileAction used for?
MobileAction is used for app store optimization (ASO), keyword tracking across 150+ countries, competitor ad intelligence from 45+ networks, and Apple Ads campaign automation. It helps app developers and marketers improve visibility and ad performance.
Who is MobileAction best for?
MobileAction is best for mobile app developers, ASO specialists, and mobile marketing teams who need data-driven insights to outrank competitors and optimize ad spend. It is less suitable for casual users or single-app managers without competitive analysis needs.
What are the top alternatives to MobileAction?
Popular alternatives include App Annie (now data.ai), Sensor Tower, App Radar, and AppTweak. Each offers similar ASO and app intelligence features, but pricing and data sources vary.
Can MobileAction automate Apple Ads campaigns?
Yes, MobileAction offers Apple Ads automation that lets you automate bids, control budgets, and optimize campaigns across all Apple Search Ads placements, including custom product pages.
