MobileAction — Analytics & Data

MobileAction is a mobile app intelligence platform that scrapes and analyzes data from over 10 million apps across the App Store and Google Play. It solves the problem of guessing what works in app store optimization and paid ad campaigns by providing real-time rankings, keyword data, and creative intelligence in one dashboard.

What it does

It aggregates app store metadata, keyword rankings, and advertising creatives from 45+ ad networks. Users can track their own app's performance, spy on competitor moves, optimize ASO with data-driven suggestions, and automate Apple Ads campaigns. The platform covers keyword tracking across 150+ countries, ad creative libraries, and market benchmarking.

Who it is for

Best for app developers and mobile marketers who want to improve store visibility and ad campaign performance. It is not ideal for casual users or those managing a single app without competitive analysis needs—freemium or lighter tools may suffice.

Real use cases

An app team uses MobileAction to track 500 keywords daily, spot competitor ad creatives on Facebook and Google, and automate Apple Ads bids—resulting in a 50% ROAS uplift and 40% decrease in CPC (case study reported). Another agency benchmarks app revenue and downloads across regions to advise clients on market entry.

• Keyword Tracking — Monitor rankings for thousands of keywords daily across 150+ countries
• Competitor Intelligence — See which ads competitors run and their estimated spend across 45+ networks
• ASO Audit — Get actionable suggestions to improve title, subtitle, and description
• Review Analysis — Aggregate user feedback to spot bugs or feature requests with sentiment analysis
• Custom Reports — Export data for presentations or internal dashboards
• Apple Ads Automation — Automate bids, control budgets, and optimize campaigns across all placements
• Market Intelligence — Benchmark revenue and downloads to see which apps are winning and why

MobileAction pricing: from $15/mo. Billing model: Subscription.

Lite — $15/mo (billed monthly) or $12.50/mo (billed yearly)

Includes 100 keywords, 5 apps + 3 competitors per app, 3-month historical data, 1 seat, keyword research tools, AI-powered suggestions, metadata analysis, rating and review analysis. Free 7-Day Trial available.

Basic — $69/mo (billed monthly) or $59/mo (billed yearly)

Includes all Lite tools plus 500 keywords, 8 apps + 10 competitors per app, 6-month history, 1 seat, advanced keyword grouping, competitive keyword insights, review sentiment analysis, AI reply generation, organic custom product pages research. Free 7-Day Trial.

Pro — $239/mo (billed monthly) or $199/mo (billed yearly)

Includes all Basic tools plus 1500 keywords, 10 apps + 15 competitors per app, 12-month history, 3 seats, brand vs generic keywords, organic downloads per keyword, metadata optimization tool, product page creative explorer, localization performance report. Free 7-Day Trial.

Enterprise — Custom pricing

For companies needing a fully customized plan with flexible keyword limits, unlimited apps and competitors, unlimited seats, ad creative insights, Apple Ads automation, dedicated success manager, SSO. Contact for demo.

All plans include a free 7-day trial. No hidden fees.

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