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About AppFollow
What is AppFollow?
AppFollow is a unified platform for app reputation management, review response, and App Store Optimization (ASO). It solves the problem of monitoring feedback across multiple app stores and countries by pulling reviews from Apple App Store, Google Play, Mac App Store, Microsoft Store, and Samsung Galaxy Store into a single inbox. Trusted by over 100,000 product teams, it uses AI to analyze sentiment, detect anomalies, and automate replies in any language.
Who is it for?
AppFollow is for app developers, product managers, ASO specialists, and customer support teams who need to manage high volumes of user feedback across global markets. It is not ideal for teams managing fewer than 10 apps manually or those who do not need multi-store aggregation.
Real use cases
A mobile games publisher managing 100+ apps uses AppFollow to reduce repetitive tasks by 24%. An investing app team analyzes real-time feedback to optimize product features. Support agents auto-reply to reviews with AI that sounds like their brand, focusing only on complex issues.
Key features
- Multi-store review aggregation — Collects reviews from Apple App Store, Google Play, Mac App Store, Microsoft Store, and Samsung Galaxy Store across 175+ countries
- AI sentiment analysis — NLP classifies reviews by emotion, urgency, and semantic topics with AI Summary and anomaly detection
- Keyword rank tracking — Monitor app store keyword positions over time for ASO
- AI auto-reply templates — Let AI agentic automation handle routine responses in any language; engage humans only for complex issues
- Competitor monitoring — Track competitor ratings, review volume, and keyword positioning
- Custom alerts and reports — Get notified when negative reviews spike or ratings drop; integrate with Slack, Tableau, or API
SaaSpartout Score
7.3
/10
Editorial score from our review methodology — not user ratings.
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AppFollow Pricing
AppFollow pricing: Free · from $99/mo. Billing model: Freemium.
For comparison: the median starting price in Marketing & SEO is $29/month, measured across 753 tools we track. See the full SaaS Pricing Index →
Free Plan
$0/mo — Basic review aggregation for up to 2 apps, limited AI sentiment analysis, and email support.
Growth Plan
$99/mo — Includes up to 10 apps, full AI automation, competitor tracking, keyword rank monitoring, and integrations.
Pro Plan
$249/mo — For teams managing up to 25 apps with advanced reporting, priority support, and unlimited AI auto-replies.
Enterprise Plan
Custom pricing — Tailored for large portfolios with dedicated account management, custom integrations, and SLA.
All plans include a free trial — try AppFollow without a credit card.
Frequently asked questions
How much does AppFollow cost?
AppFollow offers a free plan and paid plans starting from $99 per month for the Growth plan. Pro is $249/mo, and Enterprise is custom-priced. A free trial is available.
Is AppFollow really free?
Yes, AppFollow has a free plan with basic review aggregation for up to 2 apps and limited features. You can upgrade anytime.
Who is AppFollow best for?
AppFollow is best for app developers, product managers, ASO specialists, and support teams managing high volumes of reviews across multiple stores. It is less suited for single-app teams that don’t need multi-store aggregation.
What app stores does AppFollow support?
AppFollow supports Apple App Store, Google Play, Mac App Store, Microsoft Store, Samsung Galaxy Store, and Huawei AppGallery, plus platforms like Trustpilot and Steam.
What are top alternatives to AppFollow?
Top alternatives include App Radar, Sensor Tower, and App Annie (now data.ai). Each offers ASO and review management, but AppFollow is unique for AI auto-replies and unified inbox across many stores.
Does AppFollow offer a free trial?
Yes, you can try AppFollow for free without a credit card. All paid plans come with a free trial period.
