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About SplitMetrics
What is SplitMetrics?
SplitMetrics is a mobile app growth platform that lets you run controlled A/B tests on your App Store and Google Play product pages. Test icons, screenshots, descriptions, and videos to see which variants drive more installs. It tracks real-time conversion rates and provides statistical significance reports so you can make data-driven decisions without guessing.
Who is it for?
SplitMetrics is designed for app developers, ASO managers, and marketing teams who want to optimize app store conversion. It solves the problem of launching new creatives or features without knowing if they will perform. Use cases include seasonal campaign testing, validating new app icons, and optimizing product page text for higher downloads. It is not a general web A/B testing tool—it is built exclusively for mobile app stores.
Key strengths
SplitMetrics integrates natively with Apple App Store and Google Play, supports multi-store testing simultaneously, and requires no coding—tests are set up via a visual editor. The platform also offers an AI agent named Iris for Apple Ads optimization, plus additional products for ASO (App Radar) and agency services.
Key features
- Visual A/B Testing — Create variants of icons, screenshots, descriptions, and videos.
- Traffic Splitting — Control what percentage of visitors see each variant.
- Conversion Analytics — Track installs, impressions, and conversion rates per variant.
- Statistical Significance — Automatic calculation of confidence levels for test results.
- Multi-Store Support — Test on both iOS and Google Play simultaneously.
- Export Reports — Download test data as CSV for further analysis.
SaaSpartout Score
7.5
/10
Editorial score from our review methodology — not user ratings.
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SplitMetrics Pricing
SplitMetrics pricing: from $0/mo (Starter). Billing model: Subscription.
For comparison: the median starting price in Marketing & SEO is $29/month, measured across 697 tools we track. See the full SaaS Pricing Index →
Starter
Free for unlimited time. Includes $25,000 monthly ad spend, 20,000 keywords, 8 active automations, 1 user. No credit card required.
Enterprise
Custom pricing for large businesses and agencies. Includes unlimited ad spend, customized keyword limits, enterprise-scale automation, custom team size, and dedicated Customer Success team.
App Intelligence
$500/mo. Includes competitive spend and strategy insights, winning keywords, and advanced metrics.
Start with a free Starter plan—no credit card needed.
Frequently asked questions
Is SplitMetrics free?
Yes. SplitMetrics offers a free Starter plan with no time limit, including $25,000 monthly ad spend, 20,000 keywords, and 8 automations.
How much does SplitMetrics cost?
SplitMetrics has a free Starter plan, a $500/mo App Intelligence plan, and custom-priced Enterprise plans. No credit card is required for the free plan.
Who is SplitMetrics best for?
It is best for mobile app developers, ASO managers, and marketing teams who want to A/B test app store listings to increase conversion rates and downloads.
What are the top alternatives to SplitMetrics?
Popular alternatives include StoreMaven, Apptimize, and Google Play Experiments (free, but limited). SplitMetrics stands out with native multi-store support and AI-powered Apple Ads optimization.
How does SplitMetrics work?
You create variants of your app store listing elements (icons, screenshots, descriptions), set traffic splits, and the tool serves different versions to visitors. It then tracks conversions and reports statistical significance.
What is the key limitation of SplitMetrics?
SplitMetrics is focused exclusively on mobile app store A/B testing (iOS and Google Play). It does not support web or in-app A/B testing, so it is not a general-purpose optimization tool.
