SplitMetrics

SplitMetrics lets you run controlled experiments on your App Store and Google Play product pages—test icons, screenshots, descriptions, and more to see what actually drives installs.

What it does

SplitMetrics is an A/B testing platform for mobile app store optimization (ASO). You create variants of your app listing elements, define traffic splits, and the tool serves different versions to users. It tracks conversion rates and provides statistical significance reports so you can make data-driven decisions.

Best for

• App developers optimizing for higher conversion rates
• Marketing teams running seasonal campaigns on app stores
• ASO managers testing creative assets at scale

Strengths

• Native integration with Apple App Store and Google Play
• Real-time conversion tracking with statistical significance
• No coding required—set up tests via a visual editor

• Visual A/B Testing — Create variants of icons, screenshots, descriptions, and videos.
• Traffic Splitting — Control what percentage of visitors see each variant.
• Conversion Analytics — Track installs, impressions, and conversion rates per variant.
• Statistical Significance — Automatic calculation of confidence levels for test results.
• Multi-Store Support — Test on both iOS and Google Play simultaneously.
• Export Reports — Download test data as CSV for further analysis.