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About Clearbit
What is Clearbit?
Clearbit is a B2B data enrichment platform that helps sales and marketing teams convert raw, unstructured information into clean, precise, and standardized data. By integrating with your CRM or marketing automation, Clearbit enriches every lead, contact, and account record with firmographic and demographic details, enabling better targeting and personalization.
What problem does it solve?
Most B2B teams struggle with incomplete or dirty data, leading to wasted time and missed opportunities. Clearbit solves this by automatically appending missing fields — like industry, company size, or seniority — and by identifying high-fit leads in real time. It also reveals buying intent from anonymous website traffic, so you can focus on accounts that are actually interested.
Who is it for?
Clearbit is ideal for B2B sales and marketing teams at companies of all sizes, especially those with a defined ideal customer profile. It’s perfect for revenue ops, demand gen, and sales development reps who need accurate data to prioritize leads. It’s not designed for B2C businesses or small teams without a clear B2B focus.
Real use cases
Typical use cases include lead scoring and routing, form shortening to boost conversion, account-based marketing, and regional expansion. For instance, a SaaS company can use Clearbit to score inbound leads based on company size and industry, then route the best ones to the right rep instantly. Another example: a marketing team can shorten their forms to just an email field, and Clearbit fills in the rest, resulting in higher conversion rates.
Key features
- Data Enrichment — Automatically add firmographic and demographic data to every lead, contact, and account record.
- Lead Scoring & Routing — Score and route every lead in real time based on fit, so your team focuses on the best opportunities.
- Industry Classification — Access granular industry data, including 6-digit NAICS, GICS, and SIC codes.
- Corporate Hierarchies — Understand parent-subsidiary relationships to route leads to the right person.
- Buying Intent Signals — Turn anonymous website traffic into actionable intent data with IP intelligence.
- Form Shortening — Reduce friction by enriching leads from just an email address, increasing form conversions.
SaaSpartout Score
7.4
/10
Editorial score from our review methodology — not user ratings.
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Clearbit Pricing
Clearbit pricing: from free trial. Billing model: Freemium.
For comparison: the median starting price in Analytics & Data is $39/month, measured across 274 tools we track. See the full SaaS Pricing Index →
Free Trial
Clearbit offers a free trial to test its data enrichment and lead scoring capabilities. No credit card required for the trial.
Custom Plans
Exact pricing for Clearbit is available on request, and typically scales with the volume of records enriched and the features you need. Plans are tailored to your team size and data requirements, so contact Clearbit for a quote.
Frequently asked questions
How much does Clearbit cost?
Clearbit pricing is custom and based on your specific needs, such as data volume and features. A free trial is available to test the platform.
What is Clearbit used for?
Clearbit is used for B2B data enrichment, lead scoring, routing, and intent detection. It helps sales and marketing teams clean and augment their data to improve targeting and conversion.
Is Clearbit free?
Clearbit offers a free trial, but it is not a free tool. Paid plans are customized to your usage.
Who is Clearbit best for?
Clearbit is best for B2B sales and marketing teams that rely on accurate data for lead generation, scoring, and account-based marketing.
What are the top alternatives to Clearbit?
Alternatives to Clearbit include ZoomInfo, Cognism, Lusha, and 6sense, which also offer B2B data enrichment and intent data.
What are the limitations of Clearbit?
Clearbit’s pricing can be high for small teams, and it may not have full coverage in all countries or languages, though it claims global coverage. It’s also not designed for B2C use cases.
