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About Lob
What is Lob?
Lob is a direct mail automation platform that turns physical mail into a programmable channel. Send postcards, letters, or checks triggered by events in your app — all via a simple API. With Postal IQ routing and a nationwide Print Delivery Network, Lob ensures fast, cost-effective delivery.
Who is it for?
Best for e-commerce brands sending thank-you cards or coupons, fintech companies mailing checks or statements, and real estate agents sending property mailers. It is not ideal for businesses seeking a fully no-code, drag-and-drop solution without any technical setup.
Key capabilities
Trigger mail from code, validate addresses before sending, track delivery in real time, and design reusable templates with variables. Bulk campaigns send thousands of pieces with one API call. Lob supports HIPAA, GDPR, and CCPA compliance for regulated industries.
Use cases
Automate welcome kits, invoice reminders, appointment follow-ups, and compliance letters. Real-time tracking and address verification reduce returned mail and improve ROI.
Key features
- API-driven mail — trigger postcards, letters, or checks from code with a simple JSON payload.
- Address verification — validate and standardize addresses before sending to reduce returned mail.
- Real-time tracking — see when mail is printed, shipped, and delivered via your dashboard or API.
- Templates — design reusable mail pieces with variables for personalization.
- Bulk campaigns — send thousands of pieces with a single API call.
- Postal IQ routing — automatically choose the most efficient USPS entry point for speed and cost savings.
- Print Delivery Network — produce mail locally near its final destination for faster transit and consistent quality.
Lob Pricing
Lob pricing: from $0.582/postcard. Billing model: Subscription.
Developer Plan (Free)
1 user, up to 500 mailings per month, 10 HTML templates. Print & postage starting at $0.872/postcard. Includes standard support.
Startup Plan ($260/mo)
3 users, up to 3,000 mailings, 10 HTML templates. Print & postage starting at $0.612/postcard. Additional US address verifications at $0.025 each.
Growth Plan ($550/mo)
5 users, up to 6,000 mailings, 25 HTML templates. Print & postage starting at $0.582/postcard. Additional US address verifications at $0.009 each.
Enterprise Plan (Custom pricing)
20+ users, custom mail capacity, 50+ HTML templates, custom envelopes and specialty mailers, HIPAA support, and premium support. Contact sales for pricing.
All plans offer a free trial — get started without a credit card.
Frequently asked questions
Is Lob free?
Yes, Lob offers a free Developer plan with 1 user, up to 500 mailings per month, and 10 HTML templates. Print and postage costs apply starting at $0.872 per postcard.
How much does Lob cost?
Lob pricing starts at $0.582 per postcard for the Growth plan. The Developer plan is free. Paid plans start at $260/mo (Startup) and $550/mo (Growth), with custom Enterprise pricing available.
What is Lob used for?
Lob is used to automate direct mail — postcards, letters, and checks — via API. Common use cases include sending thank-you cards, invoices, compliance letters, appointment reminders, and property mailers.
Who is Lob best for?
Lob is best for e-commerce brands, fintech companies, real estate agents, and any business that needs to send triggered, personalized mail at scale. It works well for teams with development resources.
What are the main alternatives to Lob?
Top alternatives include Click2Mail, Mailgun (for email), and PostGrid. Each offers different pricing and feature sets, but Lob stands out for its API-first design and Postal IQ routing.
Does Lob integrate with my CRM?
Yes, Lob offers native integrations via API and no-code integrations with tools like Zapier, allowing you to connect with CRMs, marketing platforms, and other business software.
