Voluum — Analytics & Data

What is Voluum?

Voluum is a cloud-based ad tracking platform designed for media buyers, affiliates, and performance marketers. It helps you collect detailed data about your visitors and conversions across 130+ ad platforms, including native, display, pop, email, search, push, social, and video. Voluum lets you monitor over 30 metrics per visit, click, and conversion in real time, making it easier to identify profitable traffic sources and campaign combinations.

Who is it for?

Voluum is built for media buyers, affiliate marketers, agencies, and iGaming operators who run performance-based campaigns. It is particularly strong in iGaming and affiliate marketing, offering features like postback tracking for FTDs (first-time deposits) and real-time event tracking. It is not ideal for beginners looking for a simple analytics tool—it's designed for professionals managing high-volume, multi-channel campaigns.

Key capabilities

With Voluum, you can track all your campaigns in one place, optimize performance using AI-powered traffic distribution, and automate workflows with auto-rules and API integrations. It includes features like custom domains, anti-fraud detection, and detailed reporting. Whether you're managing paid or organic traffic, Voluum helps you make data-driven decisions to maximize ROI.

• Ad Campaign Tracking — Monitor over 30 metrics for every visit, click, and conversion in real time across 130+ ad platforms.
• Traffic Distribution AI — Automatically send more traffic to the best-performing offers, landing pages, or campaign flows.
• Anti-Fraud Kit — Detect suspicious traffic automatically and identify sources of bad traffic.
• Auto-Rules & API Integrations — Automate campaign management and synchronize costs from your traffic sources.
• Custom Domains — Use your own tracking domains to protect your brand and improve deliverability.
• Real-Time Reporting — Access superfast reports with over 30 metrics, including impressions, clicks, conversions, costs, and profit.
• Team Collaboration — Add additional users with custom permissions and workspaces for better organization.

Voluum pricing: from $71/mo.

For comparison: the median starting price in Analytics & Data is $39/month, measured across 274 tools we track. See the full SaaS Pricing Index →

Individual (from $71/mo)

Includes 20 active campaigns, 6 months of data retention, up to 1,000,000 events, 3 custom domains + 1 dedicated domain, 24h SLA, 14 days of chat support, 1-hour onboarding call, standard API, auto-rules & API integrations (free up to 1k ad spend) with 10 auto-rules, rule-based traffic distribution, 3 workspaces, and standard support.

Scale (from $215/mo)

Includes 60 active campaigns, 12 months of data retention, up to 5,000,000 events, 5 custom domains + 1 dedicated domain, 12h SLA, 1 month of chat support, 1-hour onboarding call, standard API, auto-rules & API integrations (free up to 1k ad spend) with 20 auto-rules, and all Individual features.

Free trial: Voluum offers a 1-month free access to MCP (Model Context Protocol) on all plans, allowing you to try premium features at no cost.

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