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About FullContact
FullContact is an identity resolution platform that helps businesses identify website visitors, unify fragmented customer data, and enrich records with over 900 data attributes. It solves the problem of siloed, incomplete customer data by linking identifiers across touchpoints into a single, accurate profile.
Who is it for?
FullContact is designed for marketing and analytics teams at consumer brands, publishers, and ad tech platforms. It is best for businesses that need to transform anonymous traffic into known leads or build a reliable AI-ready customer data foundation. It may not suit small teams with minimal customer data or those needing a full CRM or CDP instead of an enrichment layer.
Real use cases
A publisher can boost match rates up to 85% by resolving user identities across online and offline data. A brand can append 700+ behavioral insights to customer records for hyper-targeted campaigns. Agencies can deliver a true single customer view to clients, powering recognition, personalization, and media amplification without handling PII.
Key capability
FullContact supports first-party data strategy by organizing, resolving, and enriching data from your CRM or CDP into a unified, privacy-safe profile. This enables consistent customer experiences across sales, marketing, and product development.
Key features
- Website Visitor Identification — Create a stream of high-intent leads by recognizing anonymous visitors on your site.
- Identity Resolution (Resolve) — Unify fragmented contact fragments into dynamic, single customer records for a trusted AI data foundation.
- Data Enrichment — Append over 900 unique data attributes to new and existing customer records, including behavioral insights.
- Privacy-Safe Matching — Resolve identities without handling PII, keeping you in full control of your own data.
- Boosted Match Rates — Achieve match rates up to 85% by connecting online and offline identifiers.
- Platform Integrations — Integrate with martech, adtech, and data platforms to deliver a complete customer view.
SaaSpartout Score
7.0
/10
Editorial score from our review methodology — not user ratings.
FullContact Pricing
FullContact pricing: Custom pricing (schedule a demo).
FullContact Plans
FullContact does not publicly list standard pricing tiers. Plans are customized based on your data volume, required features, and integration needs. A free demo is available to explore the platform and discuss your requirements with the sales team.
To get started, schedule a demo at fullcontact.com.
Frequently asked questions
Is FullContact free?
FullContact does not offer a free plan or free trial. A free demo is available to see how the platform works for your data.
How much does FullContact cost?
Pricing is custom and not publicly listed. Contact FullContact for a quote based on your data volume and features needed.
What is FullContact used for?
FullContact is used to identify website visitors, resolve fragmented customer data into unified profiles, and enrich customers records with hundreds of data attributes for better marketing and personalization.
Who is FullContact best for?
It is best for marketers at consumer brands, publishers, and ad tech platforms that need identity resolution and enrichment without handling PII.
What are top alternatives to FullContact?
Popular alternatives include Clearbit, ZoomInfo, LeadIQ, and Lusha for data enrichment, and mParticle or Segment for identity resolution and CDP capabilities.
Does FullContact integrate with my CRM?
Yes, FullContact integrates with martech and adtech platforms, including CRM and CDP systems, to unify and enrich customer data.
