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About LaunchList
What is LaunchList?
LaunchList is a viral pre-launch waitlist software that helps you collect email subscribers before your product ships. Set up a landing page in minutes, add a referral program to incentivize sharing, and watch your waitlist grow—all without coding. It solves the problem of building early traction and validating demand before you invest heavily in development.
Who is it for?
LaunchList is ideal for SaaS founders, indie hackers, and product creators who want to validate demand, build hype, or grow a waitlist for a new product. It’s not for established businesses with large existing audiences or for teams needing advanced email automation or CRM features.
How does it work?
You create a project, customize the landing page with your logo, description, and social links. LaunchList generates a shareable URL where visitors can join your waitlist. The built-in referral system rewards users who bring in new signups with early access or perks. You can embed the waitlist form on your own site or use a fully hosted landing page. Real-time analytics track signups, referrals, and conversion data.
Use cases
- A SaaS founder validates demand for a new project management tool by collecting 1,000 emails in two weeks.
- An indie hacker launches a side project and uses referral rewards to grow the waitlist to 5,000 signups before launch.
- A product creator builds hype for an online course and offers early-bird access to top referrers.
Key features
- Customizable landing page — add brand logo, description, social links, and SEO settings without coding.
- Referral program — reward subscribers with unique referral links to incentivize sharing and organic growth.
- Waitlist management — collect emails, track signup positions, and manage custom data fields.
- Export subscribers — download email list as CSV for your email marketing tool.
- Shareable link — one URL to promote everywhere, including social media and your website.
- Hosted landing page — get a fully branded, ready-to-go waitlist page if you don’t have a website.
- Insights & analytics — track over 15 data points per user, including referrals, conversions, and signup sources.
LaunchList Pricing
LaunchList pricing: from $29 one-time. Billing model: Freemium.
Free — $0 (up to 100 submissions)
One-time payment for lifetime access. Includes embed form builder, custom forms, referral management, export submission, basic analytics, new signup email notification, fraud detection, email validation, and chat support.
Launch — $29 (up to 500 submissions)
Everything in Free, plus email verification, send welcome email, Slack notification, inflate ranking position, position to move, set rewards & milestones, customize thank you page, language translation, and ReCaptcha support.
Grow — $79 (up to 10K submissions)
Everything in Launch, plus unlimited team members, webhook integration, Zapier integration, send email from your domain, submit via AJAX, track conversion, remove LaunchList branding, and priority chat support.
Scale — Custom pricing (over 100K submissions)
Everything in Grow, plus 10K free email validation credits, dedicated manager, account management, step-by-step onboarding support, access to beta features, and custom integrations.
All plans are one-time payments with lifetime access. The Free plan requires no credit card. A 7-day refund policy applies (refund if no signups within 7 days).
Frequently asked questions
Is LaunchList free to use?
Yes, LaunchList offers a Free plan with up to 100 submissions and no credit card required. Paid plans start from a one-time $29.
How much does LaunchList cost?
LaunchList uses one-time payments: Launch plan $29 (up to 500 submissions), Grow plan $79 (up to 10K submissions), and Scale custom pricing (over 100K submissions). No monthly fees.
What is LaunchList best for?
LaunchList is best for SaaS founders, indie hackers, and product creators who need to validate demand, build a pre-launch email list, and grow a waitlist with viral referral rewards — without coding.
What are the best alternatives to LaunchList?
Popular alternatives include Prefinery, Viral Loops, and KickoffLabs — each offer similar waitlist and referral features, but pricing and integrations vary.
What is the main limitation of LaunchList?
LaunchList is designed for single project waitlists only. If you need multiple waitlist projects, you must purchase a separate plan for each. It also lacks advanced email automation and CRM tools.
Does LaunchList integrate with other tools?
Yes, LaunchList offers Zapier and webhook integrations (on the Grow plan), plus email export as CSV. It does not natively integrate with email marketing platforms like Mailchimp.
