Baremetrics is subscription analytics for SaaS: track MRR, churn, LTV and 28+ metrics with data pulled directly from Stripe and other integrations.
Free·from $75/mo
About Ancestry
What is Ancestry?
Ancestry is a leading family history platform that helps you build your family tree, explore historical records, and uncover your ethnic origins through DNA testing. It solves the problem of fragmented family information by providing a central place to discover, preserve, and share your heritage.
Who is Ancestry for?
Ancestry is ideal for genealogy enthusiasts, family historians, and anyone curious about their roots. It is not for those seeking real-time health insights or medical diagnostics, as its DNA product focuses on ethnicity estimates and family connections rather than health traits.
Real use cases
Users can trace lineage across generations, connect with distant relatives through DNA matches, and access billions of historical documents such as census records, immigration lists, and military records. Whether you are a beginner or a seasoned researcher, Ancestry provides the tools to bring your family story to life.
Key features
- DNA Testing — Uncover your ethnic origins and connect with relatives.
- Family Tree Builder — Easily create and visualize your family tree.
- Billions of Records — Access historical documents to verify your ancestry.
- SmartMatches — Get hints for ancestors based on other users' trees.
- Mobile App — Research on the go with convenient mobile access.
- Privacy Controls — Manage your data and sharing preferences securely.
SaaSpartout Score
7.3
/10
Editorial score from our review methodology — not user ratings.
◆ AI advisor — 30 seconds, no signup
Why are you looking at Data Infrastructure tools today?
Ancestry Pricing
Ancestry pricing: from $24.99/mo.
For comparison: the median starting price in Analytics & Data is $39/month, measured across 274 tools we track. See the full SaaS Pricing Index →
Ancestry DNA
One-time purchase of $99 (plus shipping). Includes DNA test kit, ethnicity estimate, and access to personal DNA features like matches.
Ancestry Plus
$24.99/month (or $249/year). Includes access to all US and international records, plus unlimited family tree management.
Ancestry World Explorer
$34.99/month (or $299/year). Adds access to more than 80 billion records worldwide, including immigration and military collections.
Ancestry All Access
$44.99/month (or $399/year). Includes everything in World Explorer, plus access to Fold3 and Newspapers.com.
All subscriptions come with a free trial period for new users.
Frequently asked questions
How much does Ancestry cost?
Ancestry offers a one-time DNA kit for $99, and subscription plans starting at $24.99/month, with annual options that reduce the monthly cost.
Is Ancestry free to use?
Ancestry offers a free trial for new subscribers. There is also a limited free-access section, but full record access and DNA features require a paid plan.
Who is Ancestry best for?
Ancestry is best for individuals interested in tracing their family history, building a family tree, and discovering their ethnic heritage through DNA.
What are the top alternatives to Ancestry?
Popular alternatives include 23andMe, MyHeritage, and FamilySearch, each offering unique features like health reports, global record databases, or free access.
How does Ancestry work?
You can start by creating a family tree, then use Ancestry's search tools to find historical records. If you take a DNA test, you receive an ethnicity estimate and can connect with DNA matches.
What are the limitations of Ancestry?
Ancestry is primarily for genealogical and ethnic origin purposes, not for medical health insights. Its health-related features are limited, and access to some records requires a subscription.
