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About Whatagraph
What is Whatagraph?
Whatagraph is a marketing intelligence platform built for scale. It acts as a unified data hub that centralizes cross-channel marketing data into one governed foundation. Instead of piecing together numbers from multiple tools, Whatagraph lets you define metrics like CAC, ROAS, and CPL once, and have those same numbers appear consistently across your reports, dashboards, and AI tools.
Who is it for?
Whatagraph is designed for digital marketing agencies, multi-location operators, and multi-brand ecommerce teams that manage many client accounts, locations, or brands. It replaces the chaotic stack of reporting tools that many teams struggle to hold together. This platform is for teams that need to scale reporting without scaling headcount.
Key capabilities and use cases
Whatagraph offers pre-made and custom transformations, source groups, currency exchange, and Whatagraph Storage to streamline data handling. Users can build white-label reports for clients, share dashboards with their team, and use the Whatagraph IQ features for AI-driven report creation and summaries. The platform reports saving significant hours per month by automating data gathering and reconciliation. For teams exploring AI, Whatagraph's MCP (Model Context Protocol) and IQ chat let you query your data conversationally.
Pricing model
Whatagraph offers a Max plan starting at €699 per month, billed annually, and a custom-priced Prime plan for teams with complex, high-volume reporting needs. A free 14-day trial of the Max plan is available.
Key features
- Unified Data Hub — Centralize cross-channel marketing data into one governed foundation to stop chasing numbers across tools.
- Custom Metrics & Dimensions — Define key metrics like CAC, ROAS, and CPL once; they sync across reports, dashboards, and client decks.
- Data Groups & Blends — Combine and organize data sources for clearer, more meaningful analysis.
- White-Label Reports — Deliver branded client reports with custom branding and scalable themes.
- Whatagraph IQ — Use AI for report creation, summaries, and chat-based data queries.
- Scalable Templates & Source Tags — Set up new clients, locations, or brands quickly without rebuilding dashboards.
- KPI Overviews with Alerts — Monitor key performance indicators across accounts and get notified of changes.
SaaSpartout Score
7.5
/10
Editorial score from our review methodology — not user ratings.
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Whatagraph Pricing
Whatagraph pricing: from €699/mo.
For comparison: the median starting price in Analytics & Data is $39/month, measured across 274 tools we track. See the full SaaS Pricing Index →
Max
From €699 per month, billed annually. Includes advanced integrations, data groups & blends, white-label reports, KPI overviews with alerts, a dedicated success manager, and full Whatagraph IQ features. Start a free 14-day trial.
Prime
Custom billed annually. Includes everything in Max, plus premium integrations, a custom report domain, public API access, transfer to BigQuery & Looker, tailored onboarding, and priority support. Contact sales for a demo.
Frequently asked questions
What is Whatagraph?
Whatagraph is an AI-ready marketing intelligence platform that unifies cross-channel data into a single hub, making it easier to build consistent reports and dashboards.
How much does Whatagraph cost?
Whatagraph's Max plan starts at €699 per month, billed annually. A Prime plan with premium features is available with custom pricing.
Is there a free trial for Whatagraph?
Yes, Whatagraph offers a free 14-day trial of its Max plan.
Who is Whatagraph best for?
It is best for digital marketing agencies, multi-location operators, and multi-brand ecommerce teams that need to manage reporting for many accounts or locations.
What are the top alternatives to Whatagraph?
Common alternatives in the marketing reporting space include agency-specific tools like AgencyAnalytics, DashThis, and Databox. The best choice depends on your specific reporting needs.
Does Whatagraph offer white-label reporting?
Yes, white-label reports are a feature of the Max plan and above, allowing agencies to fully brand reports for their clients.
