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About Synthesio
What is Synthesio?
Synthesio is an AI-enabled consumer intelligence solution by Ipsos. It transforms millions of real-time consumer signals into actionable insights using generative AI. The platform covers over 80 billion social signals per year, 10+ search platforms, and 2k+ ecommerce sources, providing unmatched coverage for understanding consumer behavior.
Problem It Solves
Brands struggle to keep pace with rapidly shifting consumer attitudes and needs. Synthesio solves this by identifying rising needs, attitudes, and trends in real time, enabling data-driven decisions with speed and efficiency. Its Signals GenAI tool turns vast data into ready-to-activate ideas for innovation and communication.
Who It’s For
Synthesio is designed for enterprise marketing, insights, and innovation teams. It’s ideal for brands in beauty, finance, retail, and more who need to understand consumer motivations and future-proof performance. It’s not for small businesses looking for basic social listening—it’s built for scale and depth.
Use Cases
Use Synthesio for trend spotting, audience deep dives, brand and product performance decoding, and reputation management. For example, a beauty brand can explore mental wellbeing conversations to guide product development, as L'Oréal did. It helps sharpen messaging, navigate crises, and optimize campaigns.
Key features
- Signals GenAI — Best-in-class generative AI that converts millions of consumer signals into insights.
- Real-time trend detection — Identify rising needs and emerging trends as they happen.
- Multiple insight lenses — Explore categories, topics, and trends through various perspectives for strategy.
- Ready-to-activate ideas — Generate actionable concepts for innovation and communication initiatives.
- Broad data coverage — Access 80B+ social signals, 10+ search platforms, and 2k+ ecommerce sources.
- Tailored solutions — Dedicated modules for trend, market, brand, and reputation use cases.
SaaSpartout Score
7.2
/10
Editorial score from our review methodology — not user ratings.
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Synthesio Pricing
Synthesio pricing: Free demo. Billing model: Free.
For comparison: the median starting price in Analytics & Data is $39/month, measured across 274 tools we track. See the full SaaS Pricing Index →
Custom Pricing (by quote)
Synthesio does not list public pricing. Contact sales for a tailored plan based on your data needs and scale.
Free demo available on request.
Frequently asked questions
What is Synthesio used for?
Synthesio is an AI-enabled consumer intelligence platform that helps brands understand consumer attitudes, needs, and trends from social media and search data.
How much does Synthesio cost?
Synthesio pricing is not public. You need to request a demo and get a custom quote from the sales team.
Does Synthesio offer a free trial?
There is no mention of a free trial, but a free demo is available through the website.
Who is Synthesio best for?
It’s best for enterprise brands and insights teams that need deep social and search intelligence at scale, such as in beauty, retail, finance, and consumer goods.
What are some alternatives to Synthesio?
Alternatives include Brandwatch, Talkwalker, Sprout Social, and NetBase Quid, though each has different strengths.
What are Synthesio's key limitations?
Key limitations include lack of transparent pricing, potential complexity for small teams, and reliance on data coverage that may not cover all niche platforms.
