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About BuzzSumo.com
What is BuzzSumo.com?
BuzzSumo is a media monitoring and content discovery platform. It helps professionals see which content gets the most engagement, track brand mentions across news and social media, and find journalists to pitch their stories. The tool solves the problem of guessing what topics resonate with audiences and who covers them.
Who is it for?
BuzzSumo is built for marketers, PR agencies, content creators, and communications teams. It is less suited for solopreneurs on a tight budget or teams that need purely social media scheduling—BuzzSumo focuses on analysis, monitoring, and outreach.
Real use cases
Use BuzzSumo to research trending topics for blog posts, monitor competitor brand mentions, build media lists of journalists writing about your industry, and create alerts for relevant news. It also helps analyze customer questions from forums like Reddit and Quora.
Key features
- Content Analyzer — Search billions of articles to find the most engaging content by topic, domain, or URL.
- Trending Feeds — See viral posts from the last 24 hours, curated by niche or global interest.
- Question Analyzer — Uncover real customer questions from Amazon, Reddit, Quora, and other forums.
- Media Database & Outreach — Find journalists relevant to your topics with exclusive insights.
- Coverage Reports — Get monthly media mention data, including publication, placement, and social engagement.
- Slack Integration — Plug alerts directly into Slack channels for daily monitoring.
- Alerts — Set custom email alerts for media mentions and engagement.
SaaSpartout Score
7.4
/10
Editorial score from our review methodology — not user ratings.
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BuzzSumo.com Pricing
BuzzSumo.com pricing: from $199/mo.
Content Creation ($199/mo billed yearly)
1 user, unlimited searches, 2 alerts. Includes Content Analyzer, Trending Feeds, and Question Analyzer.
PR & Comms ($299/mo billed yearly)
5 users, unlimited searches, 5 alerts. Adds Media Database & Outreach, Coverage Reports, and Slack Integration.
Suite ($499/mo billed yearly)
10 users, unlimited searches, 10 alerts. Best for large teams. Save 20% with annual billing. All plans include a free trial.
Frequently asked questions
How much does BuzzSumo cost?
BuzzSumo starts at $199/month for the Content Creation plan (billed yearly). The PR & Comms plan is $299/month, and the Suite plan is $499/month. Save 20% with annual billing. All plans offer a free trial.
Is BuzzSumo free?
BuzzSumo does not have a free plan, but it offers a free trial so you can test the features before subscribing.
Who is BuzzSumo best for?
BuzzSumo is best for marketers, PR agencies, content teams, and communications professionals. It’s less ideal for very small budgets or teams that only need social media scheduling.
What are the top alternatives to BuzzSumo?
Popular alternatives include Ahrefs (content explorer and SEO), Sprout Social (social listening), and Muck Rack (PR and journalist database). Each has a different focus.
What is BuzzSumo used for?
BuzzSumo is used to find trending content, monitor brand mentions, analyze competitor coverage, and connect with journalists for media outreach.
Does BuzzSumo include a media database?
Yes, the PR & Comms and Suite plans include a Media Database and Outreach tool to find and engage with journalists writing about your industry.
