Clay — CRM

Clay is a sales workflow tool that combines data enrichment, lead scoring, and multi-channel outreach into one platform. It pulls data from 50+ sources (LinkedIn, Crunchbase, Apollo, etc.) to build complete prospect profiles, then sequences emails, calls, and LinkedIn actions.

What it does

You upload a list of leads or companies, and Clay enriches each record with data from its connected sources — job changes, funding news, tech stack, etc. You can then build automated workflows that trigger actions like sending a personalized email or logging a call, all based on conditions you set.

Best for

• Sales teams that need to personalize outreach at scale
• Revenue operations building complex lead scoring models
• Marketers who want to segment audiences based on firmographic data

Strengths

• Connects to 50+ data sources for deep enrichment
• Workflow builder allows conditional logic for personalized sequences
• Integrates with Salesforce, HubSpot, and other CRMs

• Data enrichment — pull company and contact data from 50+ sources automatically
• Workflow builder — create multi-step sequences with if/then logic
• Multi-channel outreach — send emails, LinkedIn messages, and calls from one platform
• Lead scoring — assign scores based on enrichment data and engagement
• CRM sync — two-way sync with Salesforce, HubSpot, and others
• AI writing — generate personalized email copy using prospect data

Clay pricing: from $99/mo. Billing model: Subscription.

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