Close is a sales CRM with built-in calling, SMS, email, and an AI sales agent that auto-logs every interaction.
from $19/mo per user
About Clay
Clay is a go-to-market platform that combines data enrichment, lead scoring, and multi-channel outreach into one workflow. It pulls data from 50+ sources (LinkedIn, Crunchbase, Apollo, and others) to build complete prospect profiles, then sequences emails, calls, and LinkedIn actions. Clay solves the problem of fragmented sales data by centralizing enrichment, scoring, and outreach in a single tool.
What it does
You upload a list of leads or companies, and Clay enriches each record with data from its connected sources — job changes, funding news, tech stack, and more. You can then build automated workflows that trigger actions like sending a personalized email or logging a call, all based on conditions you set. Clay also offers a data marketplace with 150+ providers, AI-powered research agents (Claygent), and native ad syncing to LinkedIn, Meta, and Google.
Who it is for
Clay is best for sales teams that need to personalize outreach at scale, revenue operations teams building complex lead scoring models, and marketers who want to segment audiences based on firmographic data. It is not ideal for small businesses needing only basic CRM functionality or teams without a data-driven GTM strategy.
Real use cases
Sales reps use Clay to research accounts automatically before outreach. GTM ops teams build waterfall enrichment models combining multiple data providers for the best coverage. Marketers sync targeted ad audiences to ad platforms for ABM campaigns. Companies like Intercom grew their outbound-sourced pipeline by +140% using Clay.
Key features
- Data enrichment — pull company and contact data from 50+ sources automatically
- Workflow builder — create multi-step sequences with if/then logic
- Multi-channel outreach — send emails, LinkedIn messages, and calls from one platform
- Lead scoring — assign scores based on enrichment data and engagement
- CRM sync — two-way sync with Salesforce, HubSpot, and others
- AI writing — generate personalized email copy using prospect data
- Data marketplace — buy data from 150+ providers in one place
SaaSpartout Score
7.5
/10
Editorial score from our review methodology — not user ratings.
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Clay Pricing
Clay pricing: from $99/mo. Billing model: Subscription.
For comparison: the median starting price in CRM is $39.93/month, measured across 114 tools we track. See the full SaaS Pricing Index →
Explorer Plan - $99/month
Includes basic data enrichment and workflow builder. Suitable for individual users and small teams.
Builder Plan - Custom pricing
Adds advanced features like waterfall enrichment, signals and intent tracking, and API access. Best for growing teams.
Enterprise Plan - Custom pricing
Includes all features plus dedicated support, custom integrations, and SLA. Designed for large organizations.
Clay offers a free trial with no credit card required.
Frequently asked questions
How much does Clay cost?
Clay starts at $99/month for the Explorer plan. Higher-tier Builder and Enterprise plans are available with custom pricing. A free trial is offered.
What is Clay used for?
Clay is a sales and GTM platform used for data enrichment, lead scoring, multi-channel outreach, and building automated workflows. It helps teams personalize outreach at scale using data from 50+ sources.
Is there a free trial for Clay?
Yes, Clay offers a free trial with no credit card required. You can test features like data enrichment and workflow builder before upgrading.
Who is Clay best for?
Clay is best for sales teams, revenue operations professionals, and marketers who need to enrich, score, and sequence leads with data from multiple sources. It is not ideal for basic CRM-only use.
What are the top alternatives to Clay?
Top alternatives to Clay include Apollo, ZoomInfo, SalesLoft, and LeadIQ. These tools also offer data enrichment and sales engagement features.
Does Clay integrate with Salesforce?
Yes, Clay offers two-way sync with Salesforce, HubSpot, and other CRMs. It also integrates with LinkedIn, Meta, and Google for ad targeting.
