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About DirectIQ
What is DirectIQ?
DirectIQ is a specialized email automation platform designed for trampoline parks, family entertainment centers (FECs), and similar venues. It connects directly to your point-of-sale (POS) system to automatically send personalized emails that drive repeat visits and revenue.
Problem it solves
Venues often struggle to keep guests coming back. DirectIQ automates key guest communications—birthdays, win-backs, slow-day promotions—reducing manual work and increasing customer return rates. With smart send times and advanced segmentation, it delivers relevant messages at the right moment, boosting open rates significantly above industry averages.
Who it's for
DirectIQ is built for family entertainment centers, trampoline parks, and similar leisure businesses that rely on recurring local guests. It's ideal for operators who want to leverage their POS data without complex integrations. It's not suited for ecommerce or B2B email marketing scenarios.
Real use cases
Birthday automations generate an average of $2,100 in additional revenue per month. Win-back sequences recover 29% of lapsed guests within two weeks. Slow-day campaigns fill off-peak slots with an 18% redemption rate—all without manual effort.
Key features
- POS sync — Automatically pull guest data from CenterEdge, Clubspeed, Lightspeed, and more, eliminating manual imports.
- Smart send times — DirectIQ learns when each guest opens emails and delivers at the optimal moment to maximize opens.
- Advanced segmentation — Filter by visit frequency, last visit date, birthday month, spend amount, down to individual guests.
- Drag-and-drop builder — Create on-brand templates easily; your front desk can edit campaigns in minutes.
- Birthday & win-back automations — Pre-built flows that run 24/7, designed to boost return visits.
- Revenue attribution — Track how much revenue each campaign generates directly in the dashboard.
SaaSpartout Score
7.5
/10
Editorial score from our review methodology — not user ratings.
DirectIQ Pricing
DirectIQ pricing: from $0/mo (free plan available). Billing model: Freemium.
Pay-as-you-go
$0/mo, pay $0.002 per email. Includes all templates, birthday & win-back automations. Credits never expire.
Growth
$49/mo, up to 25,000 emails/mo included, then $0.0015 per email. Adds POS integrations, revenue attribution, advanced segmentation, and priority support.
Scale
$129/mo, up to 100,000 emails/mo included, then $0.001 per email. Adds dedicated IP warming, white-label options, account manager, and custom integrations.
All plans include a free onboarding call. No credit card required to start.
Frequently asked questions
What is DirectIQ?
DirectIQ is an email automation platform built specifically for trampoline parks and family entertainment centers. It connects to your POS to send automated emails like birthday offers and win-back campaigns.
Does DirectIQ have a free plan?
Yes, DirectIQ offers a free pay-as-you-go plan with no monthly fee. You pay only per email sent, and credits never expire.
How much does DirectIQ cost?
DirectIQ pricing starts at $0/mo for the pay-as-you-go plan (pay per email). Paid plans start at $49/mo (Growth) and $129/mo (Scale), with volume tiers.
Who is DirectIQ best for?
DirectIQ is best for trampoline parks, family entertainment centers (FECs), and similar leisure venues that want to automate guest email marketing using POS data.
What are the top alternatives to DirectIQ?
Common alternatives include Mailchimp, Klaviyo, and ActiveCampaign, but they are more general-purpose and may require more setup for venue-specific automations.
What is a key limitation of DirectIQ?
DirectIQ is niche-focused on entertainment venues; it may lack advanced features needed for broader marketing campaigns or non-venue businesses, and its integrations are limited to specific POS systems.
