Close is a sales CRM with built-in calling, SMS, email, and an AI sales agent that auto-logs every interaction.
from $19/mo per user
About Copper
What is Copper?
Copper is a CRM (customer relationship management) platform designed to work natively with Google Workspace. It helps service businesses manage their entire customer journey—from lead capture and deal tracking to project delivery and repeat business—all without switching tabs away from Gmail, Calendar, or Drive.
What problem does it solve?
Service businesses often juggle multiple tools for sales, project management, and communication, leading to lost context and wasted time. Copper solves this by bringing together leads, opportunities, projects, tasks, and customer communication into a single, Google-integrated workspace. It reduces admin work with automation, so your team can focus on building relationships.
Who is it for?
Copper is purpose-built for relationship-focused businesses, such as consulting agencies, marketing firms, IT services, and other service providers that rely on Google Workspace. It is ideal for small to mid-sized teams that want a simple, intuitive CRM without a steep learning curve. It is not designed for large enterprises with complex sales processes or for businesses that need deep customization outside the Google ecosystem.
Real use cases
An agency uses Copper to collect leads from web forms, automatically send follow-up emails, and then drag deals through a pipeline. Once a deal closes, the team duplicates it into a project with tasks and deadlines. A consultant uses Copper's Gmail integration to track all conversations without leaving their inbox, and the mobile app to move deals forward on the go.
Key features
- Google Workspace Integration — Work natively in Gmail, Calendar, Drive, and Contacts; sync emails, files, and events automatically.
- Lead Capture — Collect leads from forms, LinkedIn, or business card scanning; immediately engage with email series and automations.
- Pipeline Management — Visual, drag-and-drop pipelines with AI-powered flags and alerts to help you win deals faster.
- Project Delivery — Duplicate closed deals into projects with tasks and workflows, so your team can deliver services without handoff docs.
- Automation — Automate task creation, email sequences, and follow-ups to reduce manual admin work.
- Reporting & Insights — Custom reports to project revenue, identify trends, and view team activity.
- Mobile App — Manage relationships, tasks, and deals from anywhere with iOS and Android apps.
SaaSpartout Score
7.5
/10
Editorial score from our review methodology — not user ratings.
◆ AI advisor — 30 seconds, no signup
Why are you looking at Marketing & Engagement Crm tools today?
Copper Pricing
Copper pricing: from $X/mo.
For comparison: the median starting price in CRM is $39.93/month, measured across 114 tools we track. See the full SaaS Pricing Index →
Basic
Try free. Includes contacts, tasks, Gmail & Calendar sync, Chrome extension, and 24/7 email support.
Professional
Try free. Includes everything in Basic, plus pipeline automations, email series, and advanced reporting.
Business
Try free. Includes everything in Professional, plus Salesforce/Office 365 sync, API access, and premium support (for eligible annual tiers).
All plans offer a free trial. Pricing varies based on billing cycle and number of users. See Copper's pricing page for current rates.
Frequently asked questions
How much does Copper CRM cost?
Copper offers three plans: Basic, Professional, and Business. Actual pricing depends on the number of users and billing cycle. Visit Copper's pricing page for the latest prices. A free trial is available for all plans.
Does Copper have a free plan?
No, Copper does not have a permanent free plan, but it offers a free trial on all tiers. The Basic plan is the entry-level paid option.
Who is Copper best for?
Copper is best for service businesses and teams that use Google Workspace heavily, such as consultants, agencies, and IT firms. It's designed to reduce app-switching and streamline lead-to-project workflows.
What are the top Copper alternatives?
Popular alternatives to Copper include HubSpot CRM, Pipedrive, Freshsales, and Zoho CRM. Alternatives are often compared based on pricing, Google integration, and ease of use.
Is Copper good for small businesses?
Yes, Copper is well-suited for small businesses because it's intuitive, integrates deeply with Google Workspace, and offers automation to save time. However, it may lack advanced features for larger enterprises.
What is a key limitation of Copper?
Copper is deeply tied to Google Workspace, so businesses that use Microsoft 365 or other ecosystems may find integration less seamless. Also, advanced customization and reporting may require higher-tier plans.
