ConvertKit ◆
ConvertKit (now Kit) is an email-first platform that automates email marketing, newsletter growth, and digital product sales for creators.
Free·from $33/mo
About Omnisend
What is Omnisend?
Omnisend is an email and SMS marketing platform built specifically for ecommerce brands. It combines email, SMS, and web push notifications into one tool, with powerful automation and segmentation to help you convert and grow your customer base.
What problem does it solve?
Omnisend solves the problem of managing multiple marketing channels separately and the high costs of enterprise-grade platforms. It offers big-platform features with a smaller bill, and includes AI-powered tools to write copy, pick send times, and segment audiences automatically.
Who is it for?
Omnisend is ideal for ecommerce businesses of all sizes—from startups to established brands—that want to send email and SMS campaigns and automate workflows like welcome emails, abandoned cart recovery, and post-purchase follow-ups. It's not designed for non-ecommerce businesses or those needing only basic email blasts.
Real use cases
Use Omnisend to run a welcome series for new subscribers, recover abandoned carts with automated emails and texts, send promotional campaigns across email and SMS simultaneously, and segment your audience based on behavior and purchase history.
Key features
- Email Marketing — Build better relationships with customers through targeted, on-brand campaigns.
- SMS — Text customers around the world with personalized messages.
- Web Push Notifications — Instantly retarget customers with browser notifications.
- Omnisend AI — Let AI write copy, pick send times, and segment your audience.
- Automation — Create workflows for welcome, abandoned cart, post-purchase, and more.
- Segmentation — Target the right customers based on behavior and preferences.
- Integrations — 250+ pre-built integrations and flexible APIs to centralize your tech stack.
SaaSpartout Score
8.0
/10
Editorial score from our review methodology — not user ratings.
Omnisend Pricing
Omnisend pricing: Free plan available; paid plans from $16/mo. Billing model: Freemium.
Free Plan
Omnisend offers a free plan that includes email campaigns, SMS (pay-as-you-go), and core automations. No credit card required.
Standard Plan
From $16/month (billed annually) for up to 500 contacts. Includes email campaigns, automation, and SMS features (SMS charged separately).
Pro Plan
From $59/month (billed annually) for up to 500 contacts. Adds advanced automation, affiliates, and premium support.
All paid plans come with a free trial. Omnisend's SMS pricing starts at $0.007/SMS. Save up to 35% vs Klaviyo and get free 5-day migration.
Frequently asked questions
Is Omnisend free?
Yes, Omnisend has a free plan that includes email marketing, basic automation, and SMS pay-as-you-go. No credit card is required to start.
How much does Omnisend cost?
Paid plans start from $16/month for the Standard plan (up to 500 contacts) when billed annually. The Pro plan starts at $59/month. SMS is priced separately starting at $0.007 per SMS.
Who is Omnisend best for?
Omnisend is best for ecommerce brands—from small shops to larger retailers—that want to combine email, SMS, and automation in one platform. It's especially good for those looking to save money compared to competitors like Klaviyo.
What are the best Omnisend alternatives?
Top alternatives include Klaviyo, Mailchimp, and Yotpo. Omnisend positions itself as a more affordable option with comparable features, and offers free migration from these platforms.
Does Omnisend have a free trial?
Yes, all paid plans come with a free trial. You can start free and explore full access without a credit card, and cancel anytime.
What is Omnisend's key limitation?
Omnisend is specifically designed for ecommerce. If you're a non-ecommerce business (like a B2B service), it may not be the best fit as its features are tailored to online retail needs.
