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Apphud Analytics & Data

Free plan; Pro from $49/mo

Apphud (Analytics & Data): Apphud is a revenue analytics and subscription management platform for iOS and Android apps, with a free plan and paid tiers from $49/mo. Pricing: Free plan; Pro from $49/mo. (data verified August 2026)

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About Apphud

What is Apphud?

Apphud is a revenue data suite for mobile apps with in-app subscriptions on iOS and Android. It covers the full subscription lifecycle: integration of in-app purchases, real-time revenue analytics, paywall A/B testing, and tools to win back lapsed customers. It also offers a web-to-web campaign builder (Flows) and a refund management add-on.

Who is it for?

Apphud is built for mobile app developers, product managers, and marketing teams who need to understand and grow subscription revenue. It's especially useful for apps with complex subscription models (trials, offers, cross-platform) that need accurate metrics like MRR, churn, ARPU, and refund rate. It's not ideal for teams that only need basic analytics without subscription focus.

Real use cases

Use Apphud to integrate in-app subscriptions without writing server code, run A/B experiments on paywall screens (even converting Figma designs into live paywalls), segment users by acquisition channel or demographics to find hidden revenue drivers, and reduce refunds with the dedicated add-on.

Key features

  • Real-time revenue analytics — Track MRR, ARPU, churn, refund rate, and 20+ more metrics with 99.9% accuracy.
  • Cohorts and funnels — Measure paid user and revenue retention, fix bottlenecks in your monetization funnel.
  • Paywall screens (new) — Convert Figma designs into real app paywalls without code.
  • Flows — Build web-to-web campaigns that convert, free and no-code.
  • Integrations — Send subscription events to 20+ third-party tools (analytics, attribution, etc.).
  • Refund management add-on — Streamline your refund process and reduce revenue loss.
  • Cross-platform infrastructure — Validate App Store and Google Play receipts, implement subscription offers with no server code.

SaaSpartout Score

7.9 /10
Ease of use 8.0
Features depth 8.5
Value for money 7.5
Support quality 7.0
Integrations 8.0
Scalability 8.5
Documentation 7.5
Onboarding speed 8.0

Editorial score from our review methodology — not user ratings.

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Apphud Pricing

Apphud pricing: Free plan; Pro from $49/mo. Billing model: Freemium.

For comparison: the median starting price in Analytics & Data is $29/month, measured across 274 tools we track. See the full SaaS Pricing Index →

Free — $0/mo

Includes $10,000 MTR (Monthly Tracked Revenue), cross-platform in-app purchases infrastructure, real-time revenue analytics, precise proceeds tracking (VAT + Apple exchange rate), remote products configuration, 1 seat, email and community support.

Pro — $49/mo

$5,000 MTR included free until $1,000 MTR. All from Free, plus 5 seats, advanced reports (Renewals Performance, Free Trials Performance, Refund Requests), saved charts, experiments, placements in experiments, rules, integrations, ASA-attribution, custom user audiences, online chat support, Customers API.

Expert — $59/mo (Best Choice)

$5,000 MTR included free until $1,000 MTR. All from Pro, plus LTV Predictions, Connection Builder, Server-to-Server Webhooks, Daily Data Exports, custom user properties segmentation, 10 seats, higher priority chat support, prioritized feature requests, assisted onboarding, new features early access.

Enterprise — Custom

For $100,000+ MTR. All from Expert, plus on-demand raw data exports, premium support, volume discounts, personal onboarding, dedicated support manager, one-on-one sessions with Apphud experts.

Start for free with no credit card required. Annual plans save 15%.

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Frequently asked questions

How much does Apphud cost?
Apphud has a free plan ($0/mo) that includes $10,000 MTR. Paid plans start at $49/mo (Pro) and $59/mo (Expert). Annual billing saves 15%.
Is Apphud free?
Yes, Apphud offers a forever-free plan with up to $10,000 in monthly tracked revenue, real-time analytics, and subscription infrastructure. No credit card is required to start.
Who is Apphud best for?
Apphud is best for mobile app developers, product managers, and marketing teams who need in-depth subscription analytics and tools to manage subscriptions on iOS and Android, especially those running A/B tests or needing cross-platform support.
What are the top Apphud alternatives?
Common alternatives include RevenueCat, Qonversion, and Adapty. All provide in-app subscription management and analytics, but Apphud stands out with its paywall A/B testing and web-to-web campaign builder (Flows).
Does Apphud support Android?
Yes, Apphud supports both iOS and Android in-app subscriptions, including receipt validation for both App Store and Google Play.
What is Apphud's key limitation?
Apphud does not offer a fully self-serve platform for all plan features; some advanced features like LTV predictions are only on the Expert plan. Also, the free plan is limited to $10,000 MTR.

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