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HelloBar Marketing & SEO

from $29/mo

HelloBar (Marketing & SEO): HelloBar is a popup builder that turns website visitors into leads, subscribers, and sales with targeting and A/B testing. Pricing: from $29/mo. (data verified August 2026)

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About HelloBar

What is HelloBar?

HelloBar is a popup builder that helps you convert more of your website traffic into leads, subscribers, and customers. It lets you create targeted popups, inline CTAs, and other on-site messages without needing to code. Used by over 600,000 websites since 2012, HelloBar is designed to capture the attention of visitors who might otherwise leave without taking action.

What problem does it solve?

Most website visitors (about 99%) don’t convert on their first visit. HelloBar solves this by letting you show the right message at the right time—using trigger types, targeting rules, and A/B testing—to encourage visitors to sign up, buy, or engage. It’s a direct way to increase conversions and revenue from the traffic you already have.

Who is it for?

HelloBar is best for media companies, blogs, agencies, e-commerce stores, and professional service firms (like lawyers and financial advisors) that want to grow their email lists, generate leads, or recover abandoned carts. It’s also a good choice for marketers who want to run A/B tests without a complex platform. If you’re on a very high-traffic site with more than 500,000 monthly views, you may need the Elite plan or a more scalable solution.

Real use cases

Media sites use HelloBar’s inline CTAs to turn readers into subscribers or earn affiliate revenue. E-commerce stores use gamified popups and abandoned-cart recovery to drive sales. Agencies use HelloBar’s reporting to show clients progress, and professional services use its targeting to book more consultations. With plans starting at $29 per month and a free forever tier, HelloBar is accessible for small businesses and enterprises alike.

Key features

  • Popup builder – Create unlimited popups with pre-built themes and a drag-and-drop editor.
  • Targeting rules – Personalize messages based on pages, behavior, and content with 30+ targeting rules.
  • A/B testing – Test different versions of your popups on every paid plan to optimize conversions.
  • Trigger types – Use 12 trigger types to show popups at the right moment (e.g., exit intent, time delay).
  • Monetization features – Drive revenue with inline CTAs, affiliate links, and more.
  • Gamified templates – Use gamified popup templates to create urgency and boost sign-ups.
  • Integrations – Connect with email marketing tools (premium integrations on paid plans) and use built-in reports.

SaaSpartout Score

7.1 /10
Ease of use 8.5
Features depth 7.5
Value for money 7.0
Support quality 6.5
Integrations 6.0
Scalability 6.5
Documentation 7.0
Onboarding speed 8.0

Editorial score from our review methodology — not user ratings.

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HelloBar Pricing

HelloBar pricing: from $29/mo.

Starter (Free Forever)

$0/mo – Up to 5,000 popup views, unlimited popups, pre-built themes, basic support. No credit card required.

Growth ($29/mo billed annually)

Up to 50,000 popup views/mo, unlimited subscribers, unlimited A/B tests, advanced support and integrations. Includes targeting and customization.

Premium ($49/mo billed annually)

Up to 150,000 popup views/mo, unlimited A/B tests, priority support, premium design features and integrations. Suitable for growing teams.

Elite ($99/mo billed annually)

Up to 500,000 popup views/mo, unlimited seats, unlimited everything, maximum capacity, premium support and integrations. For high-traffic sites.

All paid plans include A/B testing and come with a free trial period. No contracts – cancel anytime.

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Frequently asked questions

Is HelloBar free?
Yes, HelloBar has a free forever plan that includes up to 5,000 popup views per month, unlimited popups, and basic support. You can upgrade to a paid plan for more views, A/B testing, and advanced features.
How much does HelloBar cost?
HelloBar's paid plans start at $29 per month (billed annually) for the Growth plan, which includes up to 50,000 views per month. There are also Premium ($49/mo) and Elite ($99/mo) plans with higher limits and more features.
Who is HelloBar best for?
HelloBar is best for media sites, blogs, e-commerce stores, agencies, and professional service firms that want to increase conversions, grow email lists, or drive sales. It's especially useful for marketers who want to run A/B tests and improve popup performance.
What are the top alternatives to HelloBar?
Top alternatives include OptinMonster, Sumo, and Justuno. These also offer popup builders and conversion tools, but HelloBar is known for its simplicity and A/B testing on all paid plans.
Does HelloBar support A/B testing?
Yes, A/B testing is included on every paid plan. The free plan does not include A/B testing.
Can HelloBar integrate with my email marketing service?
Yes, HelloBar offers email integrations. Basic integrations are available on the Growth plan, advanced on Premium, and premium on Elite. The free plan has limited integration options.