Triple Whale — E-commerce

What is Triple Whale?

Triple Whale is an AI operating system built for modern ecommerce brands. It consolidates real-time data from your entire business—marketing, sales, operations, and more—into one platform. Instead of jumping between tools, you get a unified view of paid, owned, subscription, and organic channels. Its AI teammate, Moby, can automate tasks like ad campaign management, report generation, and customer segmentation.

What problem does it solve?

Ecommerce teams often struggle with fragmented data and inaccurate attribution. Triple Whale solves this with its Triple Pixel for cross-device tracking and multi-touch attribution, so you know exactly which marketing efforts drive revenue. It also helps you see how your brand appears in AI search (like ChatGPT mentions) and provides actionable insights to improve ROAS and LTV.

Who is it for?

Triple Whale is ideal for small to enterprise ecommerce businesses using Shopify, Klaviyo, Meta, Google, TikTok, and similar platforms. It's especially useful for founders, marketers, and agencies that want to make data-driven decisions quickly. It's not for businesses that don't run paid ads or don't need advanced attribution—those may find the features overwhelming.

Real use cases

Brands use Triple Whale to forecast next month's order volume by SKU, build high-converting Shopify landing pages, draft Klaviyo campaigns in HTML, and monitor creative fatigue to generate new winning ads. Agencies use it to manage multiple clients' performance in one dashboard and schedule automated weekly reports for leadership.

• Real-time data platform — Connect 60+ ecommerce and retail integrations in minutes without data mapping or a separate data warehouse.
• AI operator Moby 2 — Delegate tasks like ad campaign management, creative generation, and reporting to an AI that knows your business context.
• Accurate attribution — Triple Pixel provides cross-device, cross-platform tracking with first- and last-click attribution from day one.
• AI visibility — Track ChatGPT mentions, citations, and sentiment to see how your brand shows up in AI search results.
• Multi-touch attribution — Understand true revenue sources with multi-touch models that go beyond last-click.
• No-code dashboards & SQL editor — Build custom views, segments, and metrics without engineering help.
• Campaign automation — Automate ad monitoring, PO orders, audience updates, and more with Moby's recurring workflows.

Triple Whale pricing: from $0/mo.

For comparison: the median starting price in E-commerce is $39/month, measured across 131 tools we track. See the full SaaS Pricing Index →

Free

$0/month. Includes real-time business view, accurate tracking with Triple Pixel, blended ROAS, and AI search visibility. No credit card required.

Foundation

$219/month. Includes everything in Free, plus multi-touch attribution, no-code dashboards, customer segments, SQL editor, first-party data activation, and Moby AI operator (works in Slack).

Automate

$749/month. Includes everything in Foundation, plus Moby automations (leadership reports, KPI alerts, ad monitoring, creative prep, PO orders, audience updates), model routing across AI providers, creative generation, and campaign actions with guardrails.

Enterprise

Custom pricing. Contact for advanced measurement, security, and scaling needs.

Annual billing is available with two months free. Prices are based on revenue tiers (GMV under $250K recommended for Automate; higher tiers available).

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