Mailcoach ◆
Self-hosted email marketing platform with one-time license fee, full data control, and no per-subscriber costs.
from €9.99/mo
About Sendy
Sendy is a self-hosted email marketing platform that connects to Amazon Simple Email Service (SES) to send newsletters at a fraction of traditional costs. Instead of paying per-subscriber monthly fees like Mailchimp or Constant Contact, you pay a one-time license fee and only for the emails you send via AWS.
What problem does it solve?
As your subscriber list grows, most email services charge you more—locking you into ever-increasing bills. Sendy breaks that cycle with no monthly fees, no per-subscriber pricing, and no lock-in. You host the software on your own server, connect your SES account, and pay roughly $1 per 10,000 emails.
Who is it for?
Best for small businesses, startups, and newsletter publishers with tight budgets who send to large lists (10k+ subscribers). Also ideal for developers comfortable self-hosting on a VPS or shared hosting. Not for non-technical users who want a fully managed, click-and-send platform with no setup.
Real use cases
Publishers sending weekly digests to 50k subscribers, e-commerce stores running automated drip campaigns, and agencies managing branded client newsletters using Sendy's white-label client accounts. The AI assistant helps generate templates and subject lines, while built-in analytics track opens, clicks, bounces, and locations.
Key features
- Self-hosted — Install on your own server (PHP/MySQL) for full data ownership and control
- Amazon SES integration — Leverages AWS infrastructure for high deliverability at $1 per 10k emails
- Drag-and-drop editor — Build responsive emails without coding; switch to WYSIWYG or HTML editors
- AI assistant — Generate newsletters, subject lines, and actionable insights from campaign data
- Autoresponders & drip campaigns — Automate follow-ups at set intervals, annually, or on specific dates
- List segmentation — Create targeted segments based on any condition to boost engagement by 25%+
- White labeled client accounts — Manage brands, give clients access, set pricing and sending limits
Sendy Pricing
Sendy pricing: from $69 one-time. Billing model: Lifetime.
Standard License
$69 one-time fee. Includes full Sendy software with all features: drag-and-drop editor, AI assistant, autoresponders, list segmentation, rules & webhooks, white-label client accounts, and comprehensive analytics. No monthly fees; you only pay Amazon SES for emails sent (~$1 per 10,000 emails).
No free trial, but the one-time purchase includes lifetime updates and community support.
Frequently asked questions
How much does Sendy cost?
Sendy has a one-time license fee of $69 (was $59). There are no monthly or per-subscriber fees. You pay only for the emails you send via Amazon SES, typically ~$1 per 10,000 emails.
Is Sendy free or open-source?
Sendy is not free or open-source. It requires a one-time purchase of $69. You then install it on your own server, so there are no recurring subscription costs.
Who is Sendy best for?
Sendy is best for small businesses, startups, and newsletter publishers on a budget who send to large lists (10k+ subscribers) and have the technical ability to self-host on a VPS or shared hosting.
What are the best alternatives to Sendy?
Popular alternatives include Mailchimp (monthly subscription, easier setup), MailerLite (affordable but per-subscriber), and self-hosted options like Mautic or MailWizz. Sendy stands out for its one-time fee and low per-email costs via SES.
Does Sendy include an email editor?
Yes. Sendy provides a drag-and-drop editor for building responsive emails, plus a WYSIWYG editor and raw HTML editor. It also includes an AI assistant to help generate templates and subject lines.
Can I use Sendy with other email providers besides Amazon SES?
The scrapped context states it 'also works natively with these SMTP providers,' but the specific list is not provided. The primary integration is Amazon SES, which is required for the lowest cost and highest deliverability.
