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About Proof Factor
What is Proof Factor?
Proof Factor is a social proof marketing app for Shopify stores. It displays live notifications of recent purchases and sign-ups to build trust and urgency, similar to what Orbitz, Hotels.com, and Airbnb use. The tool also includes one-click checkout upsell, gamified popups (like spin wheels), email automation, SMS marketing, and A/B testing to maximize sales.
What problem does it solve?
Most website visitors never buy. Proof Factor helps you capture attention and convert more of that traffic by showing social proof signals and engaging visitors with marketing tools. It solves the problem of low conversion rates and abandoned carts by creating urgency and offering post-purchase upsells.
Who is it for?
It's best for Shopify merchants, e-commerce businesses, and digital product sellers (like online courses) who want to increase revenue without complex coding. It's not ideal for non-Shopify users or those who need a full CRM.
Real use cases
A boutique apparel reseller made over $50,000 in additional sales within 30 days using spin-wheel popups, cart recovery, and post-purchase upsells. A handmade jewelry store collected 120,000 contacts and generated $13,000 of extra upsold GMV. The app has over 2,450 5-star reviews on the Shopify App Store.
Key features
- Social Proof Notifications — Show live purchase and sign-up alerts to build trust and urgency.
- One-Click Checkout Upsell — Offer post-purchase upsells to increase average order value.
- Gamification (Spin Wheel Popup) — Engage visitors with interactive popups to capture emails and drive sales.
- Email Automation — Send targeted email campaigns and newsletters (easier than Klaviyo per users).
- SMS Marketing — Reach customers directly with text messages.
- A/B Testing — Test different marketing elements to optimize performance.
- Cart Recovery — Recover abandoned carts with automations.
SaaSpartout Score
7.6
/10
Editorial score from our review methodology — not user ratings.
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Proof Factor Pricing
Proof Factor pricing: Free plan (from $0/mo). Billing model: Freemium.
Free Plan
Start for free with essential features like social proof notifications and basic popups. Perfect for new stores.
Paid Plans
Upgrade to access advanced features like email automation, SMS, post-purchase upsells, and A/B testing. Pricing is tiered based on features and usage, but exact prices are not listed on the homepage. Contact Proof Factor for a quote.
All paid plans typically come with a free trial so you can test before buying.
Frequently asked questions
Is Proof Factor free?
Yes, Proof Factor has a free plan that includes basic social proof notifications and popups. You can start for free and upgrade as your needs grow.
How much does Proof Factor cost?
Proof Factor's pricing is not fully listed on its homepage. It offers a free plan, and paid plans include advanced features like email automation and SMS. Contact their sales team for exact pricing.
Who is Proof Factor best for?
Proof Factor is best for Shopify merchants, e-commerce businesses, and digital course sellers who want to increase conversions using social proof, upsells, and email marketing. It's especially useful for small to medium businesses.
What are top Proof Factor alternatives?
Alternatives include OptinMonster, Justuno, and Privy for popups and social proof. For email automation, Klaviyo and Omnisend are popular, though here Proof Factor is considered easier to use per some reviewers.
Can Proof Factor work with my website if I'm not on Shopify?
Proof Factor is primarily designed for Shopify stores, as its features and app integration are Shopify-focused. Non-Shopify users may need other solutions.
Does Proof Factor offer a free trial?
Yes, Proof Factor offers a free trial for its paid plans, allowing you to test premium features before committing. The free plan is also available indefinitely.
