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About Yotpo
What is Yotpo?
Yotpo is an ecommerce solution that combines loyalty and referrals, reviews and user-generated content (UGC), and AI visibility tools. It helps online brands increase revenue by turning customers into repeat buyers and brand advocates, while also managing how products appear in AI-powered recommendations.
Why do brands use Yotpo?
Brands face challenges like low customer retention, lack of social proof, and poor visibility in AI search engines. Yotpo tackles these by letting you launch loyalty programs, collect and display reviews, and track AI recommendations—so you can build trust and drive more sales without guesswork.
Who is Yotpo for?
Yotpo is designed for ecommerce brands—from fast-growing startups to established retailers—that want to enhance customer loyalty, boost conversions with reviews, and stay ahead in AI-driven discovery. It's not ideal for brick-and-mortar stores without an online presence or for service-based businesses that don't sell physical products.
Real-world use cases
With Yotpo, a skincare brand can reward repeat purchases with points, a fashion retailer can feature customer photos on product pages, and a tech gadget company can monitor how AI chatbots describe their products. These features help increase average order value (AOV) and customer lifetime value (CLV).
Key features
- Loyalty & Referrals — Reward customers with points and referral incentives to increase repeat purchases.
- Reviews & UGC — Collect and display AI-driven review summaries and customizable galleries to boost conversion.
- AI Visibility — Track and control how AI engines recommend your products, improving your presence in AI search results.
- Multilingual Reviews — Show reviews in multiple languages to remove friction for global shoppers.
- Customizable Galleries — Display user-generated photos and videos to enhance product pages.
SaaSpartout Score
7.4
/10
Editorial score from our review methodology — not user ratings.
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Yotpo Pricing
Yotpo pricing: from $0/mo.
For comparison: the median starting price in E-commerce is $39/month, measured across 131 tools we track. See the full SaaS Pricing Index →
Free Plan
Yotpo offers a free plan with basic loyalty and reviews features, including review collection and display, and loyalty points setup. Ideal for small brands testing the platform.
Growth Plan
Pricing is custom for the Growth plan, which includes advanced features like AI summaries, multilingual reviews, and more extensive loyalty program options. Contact Yotpo for a quote.
Enterprise Plan
For large brands, Yotpo offers a custom-priced enterprise plan with full access to all features, including AI visibility tools, dedicated support, and advanced analytics.
All plans require a demo to get a personalized quote. A free demo is available to see how Yotpo works.
Frequently asked questions
Is Yotpo free to use?
Yotpo offers a free plan that includes basic loyalty and reviews features. For more advanced features, you'll need to upgrade to a paid plan, which is custom-priced.
How much does Yotpo cost?
Yotpo starts with a free plan. Paid plans are custom-priced and vary based on your store's size and needs. You need to book a demo to get a quote.
Who is Yotpo best for?
Yotpo is best for ecommerce brands looking to boost customer loyalty, collect reviews, and improve AI visibility. It's not ideal for purely offline businesses.
What are the top Yotpo alternatives?
Top alternatives include Smile.io, LoyaltyLion, Yotpo, and Okendo. Compare pricing and features to find the best fit for your brand.
Does Yotpo offer a free trial?
Yotpo doesn't offer a standard free trial but a free plan with limited features is available. You can also request a free demo to see the platform in action.
Can Yotpo help with AI visibility for products?
Yes, Yotpo's AI visibility tools allow you to track how AI engines recommend your products and take action to improve your brand's presence in AI search results.
