ConvertKit ◆
ConvertKit (now Kit) is an email-first platform that automates email marketing, newsletter growth, and digital product sales for creators.
Free·from $33/mo
About Mailblast
What is Mailblast?
Mailblast is an email marketing platform that routes your campaigns through your own Amazon Simple Email Service (SES) account. Instead of paying per-email fees like traditional providers, you pay AWS directly—typically $0.10 per 1,000 emails instead of $10–$20. This makes it a cost-effective solution for startups, solo creators, and small businesses that need reliable deliverability without high overhead.
Who is it for (and who is it not for)?
Mailblast is best for developers, founders, and marketers who are comfortable with Amazon SES and want to minimize email costs. It’s ideal for sending newsletters, onboarding sequences, product announcements, and re-engagement campaigns. It’s not for those who prefer a fully managed, all-in-one platform with drag-and-drop editing and advanced segmentation—Mailblast’s interface is simpler and more technical.
Key features and use cases
With Mailblast, you can manage subscriber lists via CSV upload, create and schedule campaigns with a visual editor, automate drip sequences triggered by user events, and track detailed reports on opens, clicks, bounces, and complaints. It also includes embeddable signup forms, automatic bounce and complaint suppression, and a REST API for custom integrations. Users like Sarah, a marketing manager in e-commerce, switched from Mailchimp and cut sending costs by 90% while maintaining solid deliverability.
Key features
- List Management — Upload and manage subscriber lists with filters and import functionality.
- Email Campaigns — Create, test, and schedule campaigns using an easy-to-use wizard.
- Marketing Automation — Send scheduled automated emails to users who sign up to your list.
- Detailed Reports — Track opens, clicks, bounces, and complaints per campaign; bounces and complaints are auto-filtered.
- Signup Forms — Embed hosted signup forms on your website to grow your list.
- Bounce & Complaint Tracking — Amazon SES notifications processed automatically to suppress bad addresses.
- REST API Access — Full API for list and campaign management with API key authentication.
SaaSpartout Score
7.2
/10
Editorial score from our review methodology — not user ratings.
Mailblast Pricing
Mailblast pricing: from $17/mo.
Free Plan
$0/month — 1,000 subscribers, 12,000 emails/month. Requires an Amazon SES account.
Sputnik
$17/month — 15,000 subscribers, 180,000 emails. All features included.
Apollo
$37/month — 75,000 subscribers, 900,000 emails. All features included.
Falcon
$57/month — 150,000 subscribers, 1,800,000 emails. All features included.
Enterprise
$97/month — 250,000 subscribers, 3,000,000 emails. All features included.
Excludes Amazon SES fees. AWS includes 2,000 free emails/day; additional emails cost $0.10 per 1,000. For more than 250,000 subscribers, contact sales. Every plan includes list management, campaigns, automation, analytics, signup forms, bounce tracking, REST API, white-label support, CSV import/export, and unsubscribe handling.
Frequently asked questions
How much does Mailblast cost?
Mailblast offers a free plan, and paid plans start at $17/month for up to 15,000 subscribers and 180,000 emails. You also pay AWS directly for email sending, typically $0.10 per 1,000 emails.
Is Mailblast free?
Yes, there is a free plan that includes 1,000 subscribers and 12,000 emails per month. You just need to connect your own Amazon SES account.
What is Mailblast?
Mailblast is an email marketing tool that uses Amazon SES as the sending infrastructure, allowing you to send campaigns at a fraction of the cost of traditional platforms while maintaining high deliverability.
Who is Mailblast best for?
Mailblast is best for solo creators, bloggers, startups, and SaaS teams who are comfortable with Amazon SES and want to save money without sacrificing deliverability. It’s also good for developers who want an API and automation features.
What are the top alternatives to Mailblast?
Common alternatives include Mailchimp, Sendinblue, and Amazon SES-based tools like SES-specific platforms. Mailblast stands out for its low cost and AWS-backed deliverability.
Does Mailblast have a free trial?
There’s a free plan with limited subscribers and emails, so you can try it without paying. You’ll need an Amazon SES account, which also has a free tier.
