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About PostHog
What is PostHog?
PostHog is an all-in-one product OS that gives product engineers a single source of truth about how customers use their software. It combines product analytics, session replay, feature flags, experiments, and a data warehouse into one platform, replacing multiple separate tools. PostHog helps teams understand user behavior, ship features confidently, and make data-driven product decisions without jumping on sales calls.
Who is it for?
PostHog is designed for product engineers, data teams, and product managers at startups and scale-ups who want complete visibility into their product usage. It's ideal for teams that need real-time analytics, self-serve infrastructure, and transparent pricing. It's not for organizations looking for a traditional marketing analytics platform with campaign attribution.
Key use cases
Use PostHog to analyze user funnels and retention, replay sessions to see where users get stuck, run A/B experiments with feature flags, unify customer data from Stripe, support tickets, and error logs into a managed data warehouse, and trigger surveys or workflows based on user actions.
Key features
- Product Analytics — Track events, funnels, retention, and trends with real-time dashboards.
- Session Replay — Watch recorded user sessions to debug issues and improve UX.
- Feature Flags — Roll out features gradually and run A/B tests without deploying code.
- Data Warehouse — Ingest data from 120+ sources and query with SQL; includes BI and data viz.
- Surveys & Workflows — Collect user feedback and automate actions based on behavior.
- Error Tracking — Capture and group exceptions automatically to find bugs faster.
SaaSpartout Score
8.0
/10
Editorial score from our review methodology — not user ratings.
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PostHog Pricing
PostHog pricing: from $0/mo (free tier). Billing model: Freemium.
For comparison: the median starting price in Analytics & Data is $39/month, measured across 274 tools we track. See the full SaaS Pricing Index →
Free
$0/month, no credit card required. Includes 1M events/mo (Product Analytics), 5K recordings/mo (Session Replay), 1M requests/mo (Feature Flags), 1M rows/mo (Data Warehouse), plus error tracking, surveys, and more. 1 project, 1-year data retention, unlimited team members.
Pay-as-you-go
Usage-based pricing after free tier limits. Set billing limits to avoid surprises. Product Analytics from $0.00005/extra event; Session Replay from $0.005/recording; Feature Flags from $0.0001/request; Data Warehouse from $0.000015/row. Includes up to 6 projects and 7-year data retention.
Frequently asked questions
Is PostHog free?
Yes, PostHog offers a generous free tier for all products, no credit card required. 98% of customers use PostHog for free.
How much does PostHog cost?
PostHog uses usage-based pricing. Product Analytics starts at $0.00005/event after the free tier of 1M events/month. Session Replay is $0.005/recording after 5K free recordings.
What is PostHog used for?
PostHog is used for product analytics, session replay, feature flag management, A/B testing, surveys, and managing a data warehouse—all in one platform.
Who is PostHog best for?
PostHog is best for product engineers and data teams at startups and scale-ups who need a single, self-serve analytics stack without talking to sales.
What are alternatives to PostHog?
Alternatives include Mixpanel, Amplitude, Heap, and Hotjar. PostHog differentiates with an open-core model, transparent pricing, and a built-in data warehouse.
Does PostHog offer a free trial?
PostHog doesn't require a trial—it's free to get started with no time limit on the free tier. Upgrade only if you need more volume.
