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About Messenger Bot
What does Messenger Bot do?
Messenger Bot is a Facebook and Instagram automation tool that captures comments and DMs, then uses visual workflows and AI-assisted drafts (with Bring Your Own Key) to follow up automatically. It solves the problem of missed leads by ensuring every comment or DM gets a timely, structured response that your team can review before it reaches the customer.
Who is it for?
It is designed for solo operators, small teams, and agencies managing multiple Facebook or Instagram pages. If your business relies on social conversations to generate leads or sales, Messenger Bot helps you respond faster and convert more. It is not ideal for brands that don't have a social customer conversation channel or need advanced CRM features beyond messaging.
Real use cases
Use Messenger Bot to capture leads from Facebook comments, send automated follow-up sequences after DMs, provide instant answers to frequently asked questions, and sell products directly in Messenger via its built-in eCommerce store (0% revenue share with PayPal, Stripe, or RazorPay). The Facebook Interests API can help you target hidden audiences and potentially lower cost per lead.
Key features
- Comment & DM capture — Automatically catches and centralizes engagement from Facebook and Instagram posts so no lead is missed.
- BYOK AI reply drafts — Connect your own OpenAI, OpenRouter, Claude, or Gemini key for AI-assisted replies that your team can review before sending.
- Visual workflow builder — Create automated sequences that respond to user behavior and trigger follow-up messages.
- Unlimited messaging — Send unlimited sequence messages and bulk sends (limited-time offer, included in all plans).
- Messenger eCommerce store — Sell directly in Messenger with 0% revenue share, supporting PayPal, Stripe, and RazorPay.
- Multilingual & device-responsive — Deliver perfect responses in any language, optimized for mobile, desktop, and tablets.
- Comprehensive analytics — Track subscribers, campaign performance, and best/worst channels from a unified dashboard.
SaaSpartout Score
7.1
/10
Editorial score from our review methodology — not user ratings.
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Messenger Bot Pricing
Messenger Bot pricing: from $29/mo.
Starter — $29/mo
1 Facebook Page and 1 Instagram account, 5,000 monthly active contacts, 25 active campaigns, standard visual workflows, manual live chat response tools.
Pro — $99/mo
5 Facebook Pages and 5 Instagram accounts, 25,000 monthly active contacts, 100 active campaigns, BYOK (Bring Your Own Key) for OpenAI, OpenRouter, Claude, or Gemini, 5 business knowledge sources, AI comment and live chat draft assistance.
Agency — $299/mo
30 Facebook Pages and 30 Instagram accounts, 100,000 monthly active contacts, 1,000 active campaigns, BYOK and 50 business knowledge sources, team seats for review operations, white-label and custom-domain support.
All plans include a 7-day free trial. Most teams start with Pro.
Frequently asked questions
How much does Messenger Bot cost?
Messenger Bot pricing starts at $29/mo for the Starter plan, $99/mo for Pro, and $299/mo for Agency. All plans include a 7-day free trial.
Is Messenger Bot free?
No, Messenger Bot is not free, but it offers a 7-day free trial so you can test the features before paying.
What is BYOK (Bring Your Own Key) in Messenger Bot?
BYOK means you connect your own OpenAI, OpenRouter, Claude, or Gemini API key so Messenger Bot can help draft replies. This gives you control over model choice, usage visibility, and approval, with AI usage billed separately by your provider.
Who is Messenger Bot best for?
Messenger Bot is best for solo operators, small teams, and agencies that need to manage Facebook and Instagram comments and DMs, turn engagement into sales conversations, and use automation to save time.
What are the limitations of Messenger Bot?
Messenger Bot focuses on social messaging automation and may lack advanced CRM features. The Starter plan has limits on pages, contacts, and campaigns. It is not ideal for brands that don't rely on social customer conversations.
What are the top alternatives to Messenger Bot?
Common alternatives include ManyChat, Chatfuel, and MobileMonkey, which also offer Facebook and Instagram messaging automation. Compare features and pricing to find the best fit for your needs.
