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About Metricool
What is Metricool?
Metricool is a social media management platform that combines planning, scheduling, analytics, and reporting in one dashboard. It solves the problem of juggling multiple tabs and tools by giving social media managers a single workspace to manage content, engage with audiences, and track performance.
Who is it for?
It's built for social media managers, marketing teams, and agencies who need to manage multiple brands or client accounts. It's also suitable for small business owners and freelancers who want to streamline their social media workflow. However, if you need advanced enterprise-level white-label solutions, you might need the Custom plan.
Key use cases
Use Metricool to schedule posts across Instagram, Facebook, Twitter, LinkedIn, and more. Generate automated reports for clients or stakeholders, analyze competitor profiles, and manage all messages in one inbox. The AI assistant helps with content ideas, and Smartlinks turn bio links into trackable landing pages.
Key features
- Social Media Planner — Drag-and-drop calendar to schedule posts and find the best times to publish.
- Analytics — Track performance and monitor competitors with clear, visual data.
- Automated Reporting — Generate PDF/PPT reports automatically and connect to Looker Studio.
- Inbox — Centralize comments and messages from all networks for quick replies.
- Smartlinks — Create customizable link-in-bio pages with real-time tracking.
- AI Assistant — Get content ideas and captions to overcome writer's block.
SaaSpartout Score
7.4
/10
Editorial score from our review methodology — not user ratings.
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Metricool Pricing
Metricool pricing: from €16/month (or $20/month).
Free Plan
€0/month — Manage 1 brand, all social networks except LinkedIn and Twitter, schedule up to 20 posts per month, analyze 5 competitor profiles, 30 days of analytics, AI assistant.
Starter Plan
From €16/month (or $20/month) — Everything in Free, plus manage up to 5 brands (€16/mo) or 10 brands (€29/mo), unlimited content publishing, analyze up to 100 competitors, LinkedIn connection, X add-on, Advanced Analytics add-on, PDF/PPT reports, multiple link-in-bio, unlimited analytics history, Google Drive and Canva integration.
Advanced Plan
From €43/month (or $53/month) — Everything in Starter, plus manage up to 15 brands (€43/mo) or 25 brands (€69/mo), team and client management, role management, post approval system, complete Twitter/X analytics, customizable report templates, Looker Studio connector, API access (Zapier, Make, MCP). Also available for up to 50 brands at €130/month.
Custom Plan
Custom pricing — Everything in Advanced, plus custom number of brands, Metricool integration, white label, dedicated account manager, custom AI credits.
All plans come with a free version to start, no credit card required.
Frequently asked questions
Is Metricool free?
Yes, Metricool offers a free plan that lets you manage 1 brand and schedule up to 20 posts per month. There's also a 30-day analytics history and AI assistant access.
How much does Metricool cost?
Metricool's paid plans start at €16/month (or $20/month) for the Starter plan, which supports up to 5 brands. The Advanced plan starts at €43/month (or $53/month) for up to 15 brands.
What is Metricool best for?
Metricool is best for social media managers and agencies that need to schedule content, manage multiple client accounts, and generate detailed reports without switching between tools.
What are the top alternatives to Metricool?
Alternatives include Hootsuite, Buffer, Sprout Social, and Later. Metricool stands out for its affordable pricing and free plan.
Does Metricool support LinkedIn and Twitter?
Yes, but only in paid plans. The free plan does not include LinkedIn or Twitter connections; you need at least the Starter plan for those.
