Roomle — E-commerce

Roomle (Rubens Platform) is a 3D commerce platform that helps businesses create interactive shopping experiences. It combines 3D product configuration, room planning, and Augmented Reality (AR) to let customers visualize and personalize products before buying. This solves the problem of high return rates and low engagement in online retail by giving customers confidence in their purchase and increasing average order value.

Who is it for?

It's designed for e-commerce retailers, furniture and interior design brands, and manufacturers of customizable products (e.g., sofas, kitchen cabinets, shelving). It's best suited for businesses that already have 3D product data and need a way to deploy it for online sales. It's not a fit for very small shops with only a few static product images and no complex configuration needs.

Key Use Cases

Room Planning: Customers can design an entire room (e.g., a bathroom with your products) and see how items work together.

Product Personalization: Shoppers can change materials, colors, or add modules (e.g., extend a shelf) in real-time.

AR Visualization: Customers can place a 3D model of a product (like a sofa) into their own home using their phone camera, which increases confidence and reduces returns.

• 3D Product Configurator — Let customers personalize even complex products with full logic and parameter-based rules.
• Augmented Reality (AR) Viewer — Allow customers to see products in their own space, boosting confidence and reducing returns.
• Room Designer — Showcase products in an ideal environment and upsell customers to full product sets.
• Full Logic Configuration — Handle highly complex parameter dependencies and integrate them with your eCommerce and internal business systems.
• E-commerce & ERP/CRM Integration — Connect with your backend to streamline the purchasing process and ensure error-free orders.
• HQ Renderings — Display products as high-quality 360° visuals from every angle.

Roomle pricing: from €170/mo.

For comparison: the median starting price in E-commerce is $35/month, measured across 131 tools we track. See the full SaaS Pricing Index →

3D Viewer (Level 1) — €170/month

Includes 150 3D product uploads per month, 120,000 views per year, and access for 1 platform (website/domain). Features include HD live 3D, app-less AR, and e-commerce embedding.

Material Configurator (Level 2) — €350/month

Includes 150 3D product uploads per month, 120,000 views per year, and 1 platform. Adds configuration of materials & colors, plus an e-Commerce API and analytics.

Product Configurator (Level 3) — €1380/month

Includes 10 product configurators, 180,000 views per year, and 1 platform. Adds parameter-based configuration, modular system setup, multi-channel integration, part lists (BOM), and a Price Service (CPQ).

Enterprise Integration (Level 4) — Custom Price

Includes 20 product configurators, 500,000 views per year, and adds ERP/CRM integration, production API, CAD/CAM integration, and automation.

All plans come with a 14-day free trial. Yearly billing is available at a discount for Levels 1-3.

Find the right tool for you with our AI advisor →