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About Clickback
What is Clickback?
Clickback is a B2B lead generation platform designed to help marketers warm up cold contacts and turn them into opted-in leads. Using Email Lead Generation™ (ELG) campaigns, it sends targeted emails to your existing list of cold B2B contacts. Unconverted contacts are automatically tracked and nurtured with Website Visitor Intelligence™ (WVI) technology, which identifies and targets website visitors who haven't yet converted.
What problem does it solve?
Traditional cold outreach often yields low response rates and spam complaints. Clickback solves this by transforming cold lists into warm, permission-based leads that are ready for your sales team. It also provides granular reporting on opens, clicks, keyword performance, and deliverability, so you can continually optimize campaigns.
Who is it for?
Clickback is built for B2B marketers, sales teams, and agencies that need to scale lead generation without compromising deliverability. It's particularly useful for companies with large lists of cold contacts (e.g., purchased or gathered lists) that need a compliant way to warm them up. It's not ideal for businesses looking for inbound-only lead gen or those without an existing contact database.
Real use cases
- A financial PR firm uses Clickback to grow its shareholder base by emailing targeted cold lists, converting warm leads into investors.
- A B2B SaaS company sends ELG campaigns to a list of 10,000 contacts, then pushes opted-in leads to their CRM for immediate follow-up.
- An agency manages multiple clients, using WVI to nurture unconverted website visitors and boost conversion rates across accounts.
Key features
- Email Lead Generation™ (ELG) — Convert cold B2B contacts into opted-in leads via automated email campaigns.
- Website Visitor Intelligence™ (WVI) — Identify and track unconverted website visitors, then target them with personalized nurture campaigns.
- CRM/MA Integration — Push newly opted-in leads to any marketing automation or CRM system for seamless handoff.
- Granular Reporting — Track opens, clicks, keyword performance, and deliverability metrics to refine campaigns.
- Scalable for Startup to Enterprise — From small lists to thousands of emails per month, Clickback adapts to your volume.
- Compliance-Focused — Safely and securely send campaigns that respect data privacy regulations, ensuring opted-in leads.
SaaSpartout Score
6.9
/10
Editorial score from our review methodology — not user ratings.
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Clickback Pricing
Clickback pricing: Pricing not publicly listed; contact sales..
For comparison: the median starting price in Marketing & SEO is $29/month, measured across 753 tools we track. See the full SaaS Pricing Index →
Pricing overview
Clickback does not publish exact pricing on its website. Plans are likely customizable based on your email volume and feature needs. Contact sales for a quote.
Free demo
Clickback offers a free demo on its website. No mention of a free trial or free plan is available in the scraped content.
What's typically included
Based on the tool's functionality, plans likely include ELG campaigns, WVI tracking, CRM integrations, and reporting. However, specific inclusions are not publicly detailed. Contact sales for a tailored plan.
Frequently asked questions
How much does Clickback cost?
Clickback does not publicly list its pricing. You need to contact their sales team for a custom quote based on your needs.
Is there a free trial for Clickback?
Clickback offers a free demo, but there's no mention of a free trial. You can request a demo on their website.
What is Clickback used for?
Clickback is used to convert cold B2B contacts into opted-in leads through email campaigns, and to track and nurture unconverted website visitors.
Who is Clickback best for?
Clickback is best for B2B marketers, sales teams, and agencies with large cold contact lists that need to scale lead generation while keeping deliverability high.
What are the main features of Clickback?
Key features include Email Lead Generation™ (ELG) campaigns, Website Visitor Intelligence™ (WVI) technology, CRM/MA integrations, and granular reporting on opens, clicks, and deliverability.
What are some alternatives to Clickback?
Common alternatives include tools like Reply.io, Mailshake, and Lemlist for cold email outreach, though these may not offer the same lead-nurturing capabilities as Clickback.
