ConvertKit ◆
ConvertKit (now Kit) is an email-first platform that automates email marketing, newsletter growth, and digital product sales for creators.
Free·from $33/mo
About Drip
What Drip Does
Drip is an ecommerce email marketing and automation platform that helps online stores send personalized emails and automate revenue-driving campaigns. It connects to your store, uses real customer data (browsed, bought, likely next purchase) to tailor messages, and includes pre-built workflows like welcome series, abandoned cart, and win-back.
Problem It Solves
Many email tools are either too simple for ecommerce (like Mailchimp for some) or too restrictive and complicated (like Klaviyo for some). Drip aims to be powerful yet simple: no specialist needed, with support that answers in 2 minutes on live chat and email responses in under 1.6 hours. It solves segmentation pains by building dynamic segments that update automatically from purchase and browsing behavior.
Who It's For (and Not For)
Drip is best for ecommerce teams (stores on Shopify, WooCommerce, etc.) that want advanced segmentation, personalization, and automation without hiring a dedicated email specialist. It's also good for those migrating from other platforms—Drip offers free migration. It's likely not ideal for non-ecommerce businesses or those needing a very basic, low-cost email tool for simple newsletters.
Real Use Cases
Use cases include: abandoned cart recovery, post-purchase follow-ups, win-back campaigns, and personalized product recommendations. For example, Spring Copenhagen increased average order value by 32.24% after switching from Mailchimp to Drip, and Levels Health attributes 30% of revenue to Drip campaigns.
Key features
- Unlimited email sends — Send as many emails as you need, no per-send charges.
- Dynamic segments — Segments update automatically based on purchases, browsing, and spend.
- Pre-built playbooks — Start with proven ecommerce flows like welcome series and abandoned cart.
- Onsite campaigns — Use popups and onsite messages to capture more visitors.
- Open API access — Integrate with your stack and build custom solutions.
- Free migration — Drip's team moves your lists, flows, templates, and segments.
- Smart A/B testing — Test subject lines and content to optimize performance.
SaaSpartout Score
7.8
/10
Editorial score from our review methodology — not user ratings.
Drip Pricing
Drip pricing: From $39/mo.
Starter Plan (1–2,500 people)
$39 per month. Includes unlimited email sends, email support, chat support, dynamic segments, onsite campaigns, up to 50 workflows, unlimited sub-accounts, open API access, free migration, and personalized onboarding.
All plans come with a 14-day free trial, no credit card required. Pricing scales with list size and send volume, with no hidden fees.
Frequently asked questions
Is Drip free to try?
Yes, Drip offers a 14-day free trial with no credit card required. After the trial, paid plans start at $39/month for up to 2,500 subscribers.
How much does Drip cost?
Drip's entry-level plan is $39 per month, which covers up to 2,500 people on your email list. Pricing scales based on list size and send volume.
Who is Drip best for?
Drip is best for ecommerce businesses that want advanced email automation and segmentation without needing a specialist. It's particularly strong for stores on Shopify, WooCommerce, and similar platforms.
What are the top alternatives to Drip?
Common alternatives include Klaviyo (more restrictive for some), Mailchimp (simpler but less powerful), and other ecommerce email platforms like Omnisend or ActiveCampaign. Drip is often chosen for its balance of power and ease of use.
What is a key limitation of Drip?
Drip is designed for ecommerce, so it's not ideal for non-ecommerce businesses or those needing very basic email marketing. Some users may find the interface less intuitive than simpler tools, but Drip offers onboarding and strong support to help.
