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About Pug
What is Pug?
Pug is an open-source product analytics platform that automatically records user interactions—page views, clicks, scrolls, form submissions, and custom events—and links each event to a person. It answers questions about user behavior through trends, funnels, retention, and user flows, all without requiring manual event tracking setup.
Who is Pug for?
Pug is ideal for product teams, developers, and startups that want privacy-friendly, self-hosted analytics. It’s not for enterprises needing dedicated support or complex compliance frameworks at the moment, but it offers GDPR-aligned EU hosting for cloud users.
Real use cases
Use Pug to track a product launch in real time, identify where users drop off in a checkout funnel, or measure feature adoption after a release. Its auto-captured events and simple SDKs (JavaScript, Flutter, Node) let you start in minutes, not sprints.
Key features
- Auto-captured events — Track page views, clicks, scrolls, form submissions, rage clicks, and dead clicks without manual instrumentation.
- Person-level analytics — Use identify() to merge anonymous history into user profiles for accurate attribution.
- Insight queries — Ask questions with trends, funnels, retention, and user flows to understand behavior.
- Real-time event stream — Watch events arrive on a live map and in a stream with device and location attached.
- Self-hostable stack — Run the entire stack (Postgres, ClickHouse, NATS, Go workers) on your own infrastructure under AGPL-3.0.
- GDPR-friendly — EU-hosted cloud option with geo, device, and UTM parameters captured on ingest.
SaaSpartout Score
7.6
/10
Editorial score from our review methodology — not user ratings.
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Pug Pricing
Pug pricing: Free (open beta). Billing model: Free.
For comparison: the median starting price in Analytics & Data is $29/month, measured across 274 tools we track. See the full SaaS Pricing Index →
Open Source (Free forever)
Self-host the whole stack on your own infrastructure with all core features, unlimited events and projects, AGPL-3.0 license, and community support.
Cloud (Free during open beta)
Managed hosting with zero ops, auto-scaled, all core features, no credit card required during beta. Pricing will be announced before general availability.
Enterprise (Custom)
Contact sales for SSO/SAML, dedicated infrastructure, priority support, SLA, security review, and onboarding help.
No credit card required for the free beta.
Frequently asked questions
Is Pug free to use?
Yes, Pug is free during open beta. The open-source version is free forever if you self-host, and the cloud is free while in beta, with no credit card required.
How much does Pug cost?
Currently, Pug costs nothing—both self-hosted and cloud are free during the open beta. Pricing for cloud will be announced before general availability.
Who is Pug best for?
Pug is best for product teams and developers who want easy, auto-captured product analytics with a self-hosted, privacy-friendly option. It’s not ideal for those needing enterprise-grade support or custom compliance outside of EU data residency.
What are the top alternatives to Pug?
Alternatives include PostHog, Mixpanel, Amplitude, and Matomo. Pug differentiates with automatic event tracking and a fully open-source, self-hostable stack.
What is a key limitation of Pug?
During open beta, Pug offers no paid support tiers and lacks enterprise features like SSO/SAML, which are only available in the custom Enterprise plan.
