SendPulse ◆
SendPulse is an all-in-one marketing platform with email, SMS, push notifications, and CRM, starting from £8/mo.
Free·Free · from £8/mo
About OneSignal
What OneSignal Does
OneSignal is a customer engagement platform that lets businesses send targeted messages across push notifications, email, SMS/RCS, and in-app messages. It unifies these channels into automated journeys to onboard users, re-engage dormant ones, and reduce churn.
Problem It Solves
Many companies struggle to connect marketing spend to real user activation and retention. OneSignal solves this by providing a single platform to trigger multi-channel campaigns based on user behavior, so you deliver the right message at the right time—without complex setup.
Who It Is For (and Who It Isn’t)
It’s ideal for mobile app publishers, SaaS teams, gaming studios, and e-commerce brands that need scalable lifecycle messaging. It’s not suited for one-off email blasts or teams requiring advanced CRM features like contact scoring or built-in pipelines.
Real Use Cases
Game developers use OneSignal to re-engage lapsed players via push and in-app offers. Fintech apps send transactional SMS and educational emails to boost daily usage. Media apps deliver breaking news alerts and personalized recommendations.
Key features
- Multi-Channel Messaging — Send push, email, SMS/RCS, and in-app messages from one platform.
- Journeys Builder — Create automated, cross-channel flows with branching, A/B testing, and webhooks.
- Audience Segmentation — Target users based on behavior, custom events, or data tags with up to 100 segments.
- Analytics & Conversion Tracking — Measure campaign impact on revenue, retention, and activation.
- Intelligent Delivery — Optimize send times per user for better engagement.
- Live Activities — Deliver real-time updates to iOS lock screens (subject to subscriber limits).
SaaSpartout Score
7.6
/10
Editorial score from our review methodology — not user ratings.
OneSignal Pricing
OneSignal pricing: from $0/mo.
Free — $0/mo
Includes 10,000 free email sends/month, unlimited mobile push sends, 1 active journey, A/B testing, GDPR compliance, and basic analytics.
Growth — from $19/mo
Add 20,000 free email sends/month, advanced in-app messaging, journey branching, intelligent delivery, expanded integrations, and 3 active journeys.
Professional — Custom
Volume-based per-channel pricing. Includes 24/7 prioritized support, CSV exports, advanced journeys & personalization, conversion metrics, and 20 active journeys.
Enterprise — Custom
Tailored contract with frequency capping, full Live Activities access, a security/legal package + SLA, dedicated success manager, advanced user permissions, and custom limits.
No free trial listed; a free plan is available at $0/mo.
Frequently asked questions
Is OneSignal free?
Yes, OneSignal offers a Free plan at $0/mo with 10,000 email sends/month and unlimited mobile push sends.
How much does OneSignal cost per month?
OneSignal’s Growth plan starts at $19/mo plus usage costs. Professional and Enterprise plans have custom pricing based on channels and volume.
What channels does OneSignal support?
It supports mobile push, web push, email, SMS/RCS, in-app messaging, and Live Activities.
Who is OneSignal best for?
Best for mobile app publishers, gaming studios, SaaS companies, and e-commerce teams needing multi-channel engagement and retention automation.
What are top alternatives to OneSignal?
Alternatives include Firebase Cloud Messaging, Braze, Airship, and Sendinblue for email-heavy use cases.
Can I use OneSignal for email marketing only?
Yes, but it’s designed for multi-channel lifecycle messaging, not standalone email blasts. For email-only, consider dedicated ESPs like Mailchimp.
