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Reframe App is a science-backed behavior change system that uses neuroscience to help you reduce or quit drinking. Instead of relying on willpower, it offers a structured 90-day program with daily 10-minute lessons on the psychology of drinking, a personalized drink tracker, mood logging, and a private anonymous community. Developed with hundreds of medical and mental health experts, it combines cognitive behavioral therapy, mindfulness, and habit retraining to change your relationship with alcohol.
Reframe is designed for people who want to cut back or quit drinking without AA or rehab—especially those who've tried willpower alone and failed. It suits anyone seeking a structured, evidence-based approach to habit change. It is not a sobriety app; it supports both reduction and abstinence goals.
Users start with a custom plan, complete daily psychology lessons, track drinks and moods to identify triggers, and use urge surfing tools to beat cravings. The 24/7 private community provides peer support, and gamification elements like streaks and badges keep motivation high. Reframe reports that 91% of users noted a substantial decrease in alcohol use within 3 months, and over 102 million drinks have been eliminated by the community.
Editorial score from our review methodology — not user ratings.
Reframe App pricing: Free · from $9.99/mo. Billing model: Freemium.
$0. Start with a personalized plan including daily tasks, drink tracking, mood logging, and community access. No credit card required.
From $9.99/month. Unlocks full 90-day program, in-depth courses, urge surfing tool, gamification, and priority support.
Free trial available for new users.
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