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About 42matters
What is 42matters?
42matters is a mobile and connected TV (CTV) app intelligence platform that provides comprehensive data on over 20 million apps across 12 platforms. It helps businesses access accurate app metadata, performance metrics, SDKs, and more. It is now part of the Similarweb family.
Who is it for?
It is designed for AdTech, cybersecurity, sales, and marketing teams. AdTech professionals can enhance ad targeting, fight fraud, and ensure brand safety. Cybersecurity teams can bolster MDM/MAM strategies and detect malware. Sales and marketing teams can build targeted publisher lists and enrich leads.
Key use cases
Use 42matters to research app downloads, monthly active users, and SDK integrations. Export publisher leads to CSV. Monitor risky SDKs and app permissions. Access data via Explorer, APIs, or file dumps. It is not for individuals needing simple app analytics; it is a professional-grade tool for data-driven teams.
Key features
- Explorer — Visually research iOS, Android, and Roku apps with filters and alerts.
- APIs — Programmatic access to app metadata, performance metrics, and SDKs.
- File Dumps — Up-to-date datasets for large-scale ingestion.
- SDK Detection — Identify 2,600+ SDKs integrated into apps.
- Publisher Leads — Export CSV lists of app publishers for sales.
- Ad Fraud Prevention — Verify app and developer quality to filter risky apps.
- Security Insights — Access APK/IPA analysis, signing certificates, and permissions.
SaaSpartout Score
7.1
/10
Editorial score from our review methodology — not user ratings.
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42matters Pricing
42matters pricing: Free trial. Billing model: Free.
Free Trial
Start with a free trial to explore the Explorer and API capabilities.
Custom Plans
Contact sales for pricing tailored to your needs, with access to Explorer, APIs, or file dumps based on usage.
Frequently asked questions
How much does 42matters cost?
42matters offers a free trial. Exact pricing is available upon request from sales, with plans based on chosen products and usage.
Is 42matters free to use?
Yes, 42matters offers a free trial, but it is a paid platform for full access.
What is 42matters used for?
It provides mobile and CTV app intelligence for ad targeting, cybersecurity, sales lead generation, and market research.
Who is 42matters best for?
It is best for AdTech companies, cybersecurity teams, and sales/marketing professionals needing accurate app data.
What are the top alternatives to 42matters?
Popular alternatives include App Annie (now data.ai), Sensor Tower, and Apptopia, which also offer app market intelligence.
Does 42matters provide CTV app data?
Yes, it covers connected TV (CTV) apps, including Roku, alongside iOS and Android.
