Claap — Productivity ◆

Claap is an AI-powered sales conversation platform that records every call—from online meetings and VoIP to in-person conversations—without a bot joining the meeting. It transcribes across 99+ languages and turns scattered calls into structured, usable data for sales and revenue teams.

What it does

Claap's AI creates structured notes and updates properties in your CRM (HubSpot, Salesforce, Attio, Pipedrive, or a custom CRM), scoring deals against methodologies like SPICED, MEDDIC, or BANT with zero manual entry. Built-in agents score deals, draft follow-ups, and surface risks, while its MCP connection lets external AI tools like Claude, ChatGPT, or lemlist work from the same structured data.

Best for

Sales and revenue teams who want to capture every conversation, keep their CRM up to date automatically, and coach reps at scale with scorecards and call reviews that give managers real visibility.

Who it is not for

If you only need basic video recording or team chat without sales-specific AI features, simpler tools might be a better fit.

• No-Bot Recorder — Capture meetings, calls, and in-person conversations without a bot joining
• 99-Language Transcription — Multilingual transcripts with no gaps or friction
• CRM Auto-Complete — AI updates notes and properties in HubSpot, Salesforce, Attio, and Pipedrive
• Deal Scoring — Scores deals against SPICED, MEDDIC, or BANT methodologies
• Built-in AI Agents — Draft follow-ups, surface risks, and answer questions across all meetings
• Claap MCP — Pipe structured call data into Claude, ChatGPT, or lemlist
• AI Coaching — Scorecards and call reviews give managers visibility at scale

Claap pricing: from $19/license/month. Billing model: Freemium.

For comparison: the median starting price in Productivity is $9.99/month, measured across 371 tools we track. See the full SaaS Pricing Index →

Basic — $19/license/month

For contributors. Includes 10 videos per user, 300 min total recording time, 99-language transcript, Basic AI Summary, Chrome Recorder Extension, collaborative workspace, API (unlimited usage), and Claap MCP. Try for free.

Pro — Price available on request

For all teams and leaders. Unlimited recordings, 1000 min per month, 500 AI credits per month. Adds Advanced AI Summary, Meeting Insights, AI-powered Video Editing, 10+ integrations, Speaker & Video Insights, Advanced Collaboration, Private Channels.

Business — Price available on request

For sales and revenue teams. Unlimited recordings and recording time, 1000 AI credits per month. All Pro features plus Claap AI (ask anything across all meetings), CRM Auto-Complete, AI-Generated Emails, AI Coaching, Deal Insights, Smart Tables, admin control, priority support.

Enterprise — Custom pricing

For security and support needs. Unlimited recordings and time, custom AI credits. All Business features plus SSO, SCIM, unlimited basic licenses, white glove onboarding, migration support.

All plans offer a free trial.

See current Claap pricing and plans →