Descript ◆
Edit video and audio by editing text—transcribe, record, and publish in one tool with AI features like voice clones, avatars, and captions.
Free·Free · from $16/mo
About Claap
Claap is an AI-powered sales conversation platform that records every call—from online meetings and VoIP to in-person conversations—without a bot joining the meeting. It transcribes across 99+ languages and turns scattered calls into structured, usable data.
What it does
Claap's AI creates structured notes and updates properties in your CRM (HubSpot, Salesforce, Attio, Pipedrive, or a custom CRM), scoring deals against methodologies like SPICED, MEDDIC, or BANT with zero manual entry. Built-in agents score deals, draft follow-ups, and surface risks, while its MCP connection lets external AI tools like Claude, ChatGPT, or lemlist work from the same structured data.
Best for
Sales and revenue teams who want to capture every conversation, keep their CRM up to date automatically, and coach reps at scale with scorecards and call reviews that give managers real visibility.
Who it is not for
If you only need basic video recording or team chat without sales-specific AI features, simpler tools might be a better fit.
Key features
- No-Bot Recorder — Capture meetings, calls, and in-person conversations without a bot joining
- 99-Language Transcription — Multilingual transcripts with no gaps or friction
- CRM Auto-Complete — AI updates notes and properties in HubSpot, Salesforce, Attio, and Pipedrive
- Deal Scoring — Scores deals against SPICED, MEDDIC, or BANT methodologies
- Built-in AI Agents — Draft follow-ups, surface risks, and answer questions across all meetings
- Claap MCP — Pipe structured call data into Claude, ChatGPT, or lemlist
- AI Coaching — Scorecards and call reviews give managers visibility at scale
Claap Pricing
Claap pricing: from $19/license/month. Billing model: Freemium.
Basic - $19/license/month
For contributors. Includes 10 videos per user, 300 min total recording, calendar sync, 99-language transcript, basic AI summary, Chrome recorder extension, collaborative workspace, API, and Claap MCP. Try for free.
Pro - (contact for pricing)
For all teams and leaders. Unlimited recordings, 1000 min/month, 500 AI credits/month. Adds advanced AI summary, meeting insights, AI-powered video editing, 10+ integrations, speaker & video insights, advanced collaboration, and private channels. Start now.
Business - (contact for pricing)
For sales and revenue teams. Unlimited recordings and recording time, 1000 AI credits/month. Includes all Pro features plus Claap AI (ask anything across meetings), CRM auto-complete, AI-generated emails, AI coaching, deal insights, smart tables, admin controls, and priority support.
Enterprise - custom pricing
For security and support. Unlimited recordings and time, custom AI credits. Adds SSO, SCIM provisioning, unlimited basic licenses, white glove onboarding, and migration support.
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Get the deal →Frequently asked questions
Is Claap free?
Yes, Claap offers a free Basic plan that includes 10 videos per user and 300 minutes of recording. You can try it without a credit card.
How much does Claap cost?
Claap starts at $19/license/month for the Basic plan. Pro and Business plans are available with additional features—contact Claap for pricing. An Enterprise plan with custom pricing is also offered.
Who is Claap best for?
Claap is best for sales and revenue teams that want to automatically record and transcribe calls, keep their CRM updated, and coach reps at scale using AI.
Does Claap work without a bot joining the call?
Yes, Claap's no-bot recorder captures calls without a bot joining the meeting, which helps maintain trust with prospects.
What CRMs does Claap integrate with?
Claap integrates with HubSpot, Salesforce, Attio, Pipedrive, and custom CRMs via API.
What are the top alternatives to Claap?
Popular alternatives include Gong, Chorus (ZoomInfo), and Fathom. Claap differentiates with no-bot recording, MCP for external AI agents, and transparent free-tier pricing.
