IMG.LY — Design & Creative

Free tier · from $99/mo

About IMG.LY

What is IMG.LY?

IMG.LY provides SDKs (Software Development Kits) that let developers quickly add drag-and-drop photo and video editing to their web or mobile apps. Users get filters, stickers, text overlays, cropping, and more — all inside your platform, without leaving your app.

Who is it for?

Best for app developers, e-commerce platforms, and social media apps that need built-in creative tools. It saves months of development time compared to building your own editor. However, it is not a stand-alone design tool for non-developers — it requires integration into your product.

Key capabilities

Pre-built UI components for photo editing (filters, crop, retouch, AI tools) and video editing (trim, merge, transitions). Works with React, Vue, iOS, Android, Flutter. Export as PNG, JPEG, GIF, MP4, or WebM. Trusted by 600+ product teams including Omneky, Digitas, Optimizely, Plai, SwissPost, and HP.

Key features

Photo editor SDK — filters, stickers, text, crop, rotate, and AI tools like background removal
Video editor SDK — trim, merge, add music, transitions, and effects
Web SDK — works with React, Vue, Angular, and plain JavaScript
Mobile SDKs — native iOS (Swift) and Android (Kotlin) support
Custom UI — style the editor to match your app's design
Export options — save as PNG, JPEG, GIF, MP4, or WebM
Design automation — render thousands of design variants server-side from the same scene file

IMG.LY Pricing

IMG.LY pricing: Free tier · from $99/mo. Billing model: Freemium.

Free Tier

Start with a free plan to evaluate the SDK. No credit card required for initial setup.

Launch Plan

From $99/mo. Includes photo and video editing SDKs for one platform (web or mobile). Pre-built UI components and standard export options.

Scale Plan

Contact sales for custom pricing. Supports multiple platforms, AI plugins, higher volumes, and dedicated support. Ideal for growing applications.

All plans include a free trial and GDPR compliance by design.

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Frequently asked questions

Is IMG.LY free?

Yes, IMG.LY offers a free tier to get started. Paid plans begin at $99/mo.

How much does IMG.LY cost?

Pricing starts at $99/mo for the Launch plan. Custom pricing is available for higher volumes and multiple platforms — contact sales for a quote.

Who is IMG.LY best for?

It is best for app developers, e-commerce platforms, and social media apps that need to add photo or video editing features without building from scratch.

What platforms does IMG.LY support?

IMG.LY offers SDKs for web (React, Vue, Angular, plain JavaScript), iOS (Swift), and Android (Kotlin). It also supports Flutter and design automation for server-side rendering.

What are the top alternatives to IMG.LY?

Alternatives include Cloudinary, Filestack, and Picsart SDK. IMG.LY stands out for its pre-built UI, easy integration, and both photo + video editing in one SDK.

Is IMG.LY GDPR compliant?

Yes, IMG.LY is GDPR compliant by design and processes all edits client-side for privacy.

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